Pour Your Heart into It

How Starbucks Built a Company One Cup at a Time

De: Howard Schultz, Dori Jones Yang

Narrado por: Eric Conger

Duración: 2 h y 55 m

Resumen del Editor

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Reseñas de la Crítica

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

Wow

Started it last night and finished it this morning. Short easy read but quality the whole time. Learned a ton and would recommend to anyone.

Great Read!

Great book about finding passion and persevering with whatever it takes. It’s encouraging to my entrepreneurial spirit.
Lot to learn for the stories of those who have succeeded.

An incredible lesson on Management

Howard Schultz's brilliance lay in recognizing the invaluable contribution of his employees. Understanding they were pivotal to his success, he treated them with the utmost respect, setting him apart from the typical business approach of just focusing on the customer needs.

I think a good slogan for Starbucks based on Howard’s vision is: “Exceptional coffee for amazing customers, crafted by incredible people”.

a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

The story of Starbucks - Well done!

I have often shared the story of Howard Schultz vision and commitment to Starbucks. This comes from the man himself and is inspirational. My only complaint is that it is too short. Believe in yourself and focus on what you want.

Inspiring

Truly inspiring and gives great inside on the inception and continued growth, from a small business to a large conglomerate.

Good to know where things come from.

Would you try another book from Howard Schultz and Dori Jones Yang and/or Eric Conger?

Given this initial experience with Howard Schultz, I'd have to say yes, I would try another book. Mainly because of the story, I'm interested in the Starbucks business, so I'd give it another shot.

What was the most interesting aspect of this story? The least interesting?

Most interesting: The story behind Starbucks is interesting... not novel, not very inspiring, just interesting.

The least interesting thing about this story: at times it feels like we're being sold on the concept of Starbucks... possibly because the book was written during the time when SB was up and coming.

What does Eric Conger bring to the story that you wouldn’t experience if you just read the book?

Not sure. I'm relatively new to audio books.

If this book were a movie would you go see it?

Negative. It's a business book.

Any additional comments?

It's short, a bit out dated. Folks on Amazon.com are pretty harsh about this book. I don't see what all the negativity is all about. It's fine.

A Great Read!

I've never read the full book, but this abridged version was great. It moves quickly and keeps you interested all the way through. Makes me wonder what was left out since it felt complete as it is. Learned a lot about the early beginnings of a niche that Starbucks sought to create in the United States, a place apart from home and work where people could gather. A wonderful glimpse into a company that has managed to grow so big while striving to keep a warm, community-centric feel. Highly recommended as a business book or just a fun read.

great short listen

loved it. right to the point. drank my tall blond roast with soy and enjoyed lol

Inspiration!

Great speaking to the beginning and present of Starbucks. Great read for any entrepreneur looking for motivation.