Preview
  • Product Development

  • Business Lessons from Today's Top Brands
  • By: Zhanna Hamilton
  • Narrated by: Michael Griffith
  • Length: 53 mins
  • 3.4 out of 5 stars (10 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Product Development

By: Zhanna Hamilton
Narrated by: Michael Griffith
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $3.95

Buy for $3.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

This guide sheds light on how some of today's most successful brands innovate new products. The business lessons at the end of each chapter give the listener practical advice they could immediately apply to their own companies.

Some of the lessons you will learn include:

  • Why certain products fail during launch
  • How to ensure your products are successful
  • How to create a successful product development process
  • How top brands streamline innovation

This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.

©2014 Zhanna Hamilton (P)2014 Zhanna Hamilton
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Product Development

Average customer ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    2
  • 1 Stars
    2
Performance
  • 4 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 3.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great for beginners

Any additional comments?

I'm not a business person - more of the creative type. However, I realize the importance of combining both the creative and business side of yourself if you want to market yourself or sell anything. I had a few "aha" moments during this book, as I wasn't aware of a lot of business practices going on today to achieve innovation. Definitely a lot to learn from big companies that can be applied to those just starting out.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

31 people found this helpful