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Product Management for Dummies
- Narrado por: Chris Sorensen
- Duración: 12 h y 54 m
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Resumen del Editor
Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.
From defining what product management is - and isn't - to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
- Create a winning strategy for your product
- Gather and analyze customer and market feedback to maximize revenue
- Prioritize and convey requirements to engineering teams effectively
Product managers are responsible for so much more than meets the eye - and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
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A must read if you really want to innovate like Amazon
- De Npino en 05-19-19
De: John Rossman
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Jobs to Be Done
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- Narrado por: Tim Andres Pabon
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- De BizTech Readings en 12-27-16
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Designing for Growth
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
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Driving Digital
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The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
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Best book I have read on Digital Transformation
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
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- Duración: 5 h y 13 m
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
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The Supply Chain Revolution
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- De: Suman Sarkar
- Narrado por: Christopher Lane
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General
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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informative but dry
- De Justin en 01-01-18
De: Suman Sarkar
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- De: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrado por: Fleet Cooper
- Duración: 6 h y 29 m
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This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
- De Jovan Vidic en 08-26-17
De: Patrick van der Pijl, y otros
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Great book, terrible audio wanted to ask a refund
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This is where your career finally takes off as the leader of your own dedicated team! Are you ready to start earning more by learning how to become a successful product manager? Have you managed to get an interview for a product manager position and need help on how to go about it? The product manager plays a central and crucial role in any company. In a world driven by the consumption of products, they get to decide what products to create, how to sell them, and who to sell them to. So, if you aspire to become one, you’ve got to be ready for it.
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Wonderful resource packed with useful information!
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In Adulting For Dummies, Gencie Houy, independent living educator at Texas Tech, walks you through every critical part of adulting on your own. From basic life and household tasks to managing your finances and health, you'll learn how to achieve your goals in each area of your life that matters to you. You'll also discover how to balance the different parts of your life so you don't get overwhelmed in any one area.
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Lo que los oyentes dicen sobre Product Management for Dummies
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Amazon Customer
- 09-05-19
Great content, narrator makes me want to claw my eyes out
This book is a dive into the Association of International Product Marketing & Management (AIPMM) Optimal Product Process, as taught but the 280 Group. The content is fantastic. They provide a detailed introduction to Product Marketing in general and the OPP framework specifically. The book decomposes each step in the process and each deliverable.
The problem, this narrator’s voice tone and timbre come off as board and condescending. So much so that I’ve started and stopped the audio book a half dozen times before giving up and moving to the kindle version.
I thought it was just me so I asked both my manager and my team to review it and ALL of them gave me the same feedback. Terrible vocal performance for a reference/educational topic.
Seriously, get the kindle or paper edition instead.
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- Holly Derbyn
- 06-09-22
Outdated and sexist
The overall content is fine, but the sexist tone is shockingly outdated.
Not only do the authors consistently refer to the product manager as ‘he’, they happily switch to ‘she’ for more admin type roles like a scrum master.
I think the worst example has to be the section on how to dress where they actually say”women typically dress one level higher than men” with zero self awareness of the double standard.
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esto le resultó útil a 1 persona