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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
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Resumen del Editor
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His best seller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the 50 most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.
Reseñas de la Crítica
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Enchantment
- The Art of Changing Hearts, Minds, and Actions
- De: Guy Kawasaki
- Narrado por: Dan John Miller
- Duración: 4 h y 49 m
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.
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I judged a book by it's cover-story
- De Derek en 04-14-11
De: Guy Kawasaki
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Built to Sell
- Creating a Business That Can Thrive Without You
- De: John Warrillow
- Narrado por: Erik Synnestvedt
- Duración: 4 h y 24 m
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A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Narrator is awful!
- De RayChu en 02-17-13
De: John Warrillow
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- De: Bo Burlingham
- Narrado por: Bo Burlingham, Sean Pratt
- Duración: 10 h y 47 m
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- De Amazon Customer en 08-01-17
De: Bo Burlingham
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- De: Norm Brodsky, Bo Burlingham
- Narrado por: Sean Pratt
- Duración: 10 h y 8 m
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- De morton en 12-16-11
De: Norm Brodsky, y otros
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- De Myers en 07-28-18
De: Jason Jennings
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Go-Givers Sell More
- De: Bob Burg, John Mann
- Narrado por: Bob Burg, John Mann
- Duración: 3 h y 47 m
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- De Sandy en 09-23-10
De: Bob Burg, y otros
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The Art of the Start
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 6 h y 48 m
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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
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Great Content - Punishing Narration
- De Jacqueline Harris en 02-28-09
De: Guy Kawasaki
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The Only Sales Guide You'll Ever Need
- De: Anthony Iannarino
- Narrado por: Anthony Iannarino
- Duración: 5 h y 54 m
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- De Helpful Review en 10-12-17
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- De: Jeff Hoffman, David Finkel
- Narrado por: David Finkel
- Duración: 7 h y 14 m
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- De Jonathan Bonanno en 05-25-21
De: Jeff Hoffman, y otros
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Finish Big
- How Great Entrepreneurs Exit Their Companies on Top
- De: Bo Burlingham
- Narrado por: Sean Pratt
- Duración: 10 h y 17 m
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When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.
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Begin with the end in mind
- De D. Hartzell en 02-05-15
De: Bo Burlingham
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
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Be Obsessed or Be Average
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 4 m
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We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at five, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don't stress too much or work too hard. Your career isn't everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre.
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Lots of intense emotion without much helpful advice.
- De Danni en 12-05-16
De: Grant Cardone
Lo que los oyentes dicen sobre Reality Check
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Ben
- 08-18-09
The Reality of Reality Check
Now that you read the generic description the publisher wrote to get you to buy the book, I will give you an accurate depiction of Reality Check.
The subtitle focuses on the competition, but I felt that that this is misleading. This is really a book about how to launch a startup. So, in that context the title could make sense. Some of the content could apply to an established business, but this is not the focus. The book doesn't intend to be a how-to guide, but instead provides a smattering of frank do's and don'ts that touch on issues ranging from writing a business plan (or not), hiring lawyers, presenting, budgeting, forecasting, and even mingling. It details common pitfalls (if you can avoid even one of the pitfalls mentioned, it would be work the price of the book). I found the section on forecasting the first year's sales to be particularly useful. As a writer, Guy is no Malcom Gladwell, and some of his quips can be irritating (see bullshittake), but I would still recommend this book to anyone who is looking to start a business (especially with VC money).
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- Charles
- 03-24-09
Great book, more info than I imagined
This is a great book on a broader range of topics than I imagined. He covers, in at least some detail, a wide range of topics all with an editorial flair and sense of humor. Highly recommend.
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- M. Murphy
- 02-02-16
Buy the physical book
Any additional comments?
Good book but if you're like me this is one of those books you'll want to have in hard copy. This books has so many nuggets you'll want to use as a reference in the future when you're facing particular situations. I'll buy a hard copy so I can highlight, underline, and tag pages.
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- Brad
- 03-23-09
Shockingly Bad
This guy must be a good salesman because he got me to buy his awful audiobook. What a load of crap. Thanks for wasting my time and money, Guy.
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- Amazon customer
- 03-01-11
Listen to "The Art of the Start" instead
This book has 94 chapters. I made it through about 65 of them. There aren't many books I really can't finish, but this was one of them.
Listening to "Reality Check" is like having someone read random business blog postings to you. Each chapter is essentially a list of advice in bullet point format. Kawasaki's advice in this book ranges from how to dress, how to send e-mail, how to schmooze, what Jackie Onassis would do, the reasons not to report workplace sexual harrassment, and what he thinks about epidurals during delivery.
He uses "orifice", "bozo", and "bullshiitake" so many times it gets wearisome. Likewise, there is one chapter on "the no A**hole Rule" and one on "Is your boss an A**hole". Not a lot of business value there.
To be fair, there are a handful interesting insights on startups and business strategy, but they are so buried in attempts to be clever and irreverent that it's difficult to find any of them.
I like Guy Kawasaki and really enjoyed "The Art of the Start", but unfortunately this book seems to include the entirely of that book along with a lot of ruminations and advice on random topics like e-mail etiquette, what makes someone an egomaniac, and how to dress for interviews. If you're interested in what he has to say, read "Art of the Start" or watch one of his videos on You Tube. It's hard to tell who is audience might be. If you really, really, really like him and can't get enough of his routine, this would be an enjoyable listen.
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