Running Lean, 2nd Edition
Iterate from Plan A to a Plan That Works
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Running Lean, 2nd Edition
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Narrated by:
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Matthew Boston
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By:
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Ash Maurya
About this listen
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail - not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2012 Ash Maurya (P)2020 TantorListeners also enjoyed...
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-
Story4.5 out of 5 stars 33
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
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3 out of 5 stars
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Very B2C focused
- By Jon on 07-16-22
By: Alistair Croll, and others
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The Four Steps to the Epiphany
- By: Steve Blank
- Narrated by: Graham Rowat
- Length: 9 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 93
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Performance4.5 out of 5 stars 73
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Story4.5 out of 5 stars 73
The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.
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4 out of 5 stars
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Piercing Narrator
- By David P on 01-09-21
By: Steve Blank
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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Overall4.5 out of 5 stars 527
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Performance4.5 out of 5 stars 434
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Story4.5 out of 5 stars 431
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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3 out of 5 stars
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Distractingly soft narration
- By Heather Henderson on 01-21-21
By: Melissa Perri
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The Startup Owner's Manual
- The Step-by-Step Guide for Building a Great Company
- By: Steve Blank, Bob Dorf
- Narrated by: Matthew Boston
- Length: 12 hrs and 59 mins
- Unabridged
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Overall4.5 out of 5 stars 74
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Performance4.5 out of 5 stars 63
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Story4.5 out of 5 stars 63
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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2 out of 5 stars
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Nothing to learn from this book
- By Thomas D. Kehoe on 02-23-22
By: Steve Blank, and others
What listeners say about Running Lean, 2nd Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 08-08-21
Good outlines how to build a startup business
I like it because I can use the PDFs and the graphs for practical use not only and the theory of a book not always practical enough which is I like this book for that reason.
it give me a sense of make a successful startup business
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Joseph Jones
- 05-15-21
Rigjt from the horses mouth
Great delivery, well structured and the best handbook to put LEAN framework to work. I highly recommend this for every startup.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Daniel Teleginski Camargo
- 05-28-21
A must read
The sound quality was great, the content was phenomenal! I would recommend it to anyone, especially those with a technical background.
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