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Sag's doch, wie es ist
- Mit ehrlicher Kommunikation bewegen
- Narrated by: Marc Hinderlich
- Length: 3 hrs and 52 mins
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Sag's doch, wie es ist
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Publisher's summary
Trump twittert, Merkel dementiert und VW manipuliert - doch wen kümmern diese Nachrichten noch? In Zeiten von "Fake News" (Falschmeldungen) haben Schlagzeilen längst nicht mehr die Durchschlagskraft von früher. Wer heute noch glaubt, was andere sagen, scheint hoffnungslos naiv. Stattdessen hat sich der Glaube an die Wahrheit von Nachrichten bei immer mehr Menschen ins Gegenteil verkehrt. Was man hört und sieht, ist mit Sicherheit das Falsche - so deren Grundannahme. Doch diese Situation birgt auch enorme Chancen. Denn in einer Welt, in der "fake" als Standard gilt, können sich ehrliche Unternehmer schnell von der Konkurrenz abheben und erfolgreich dem Trend entgegenwirken. Nie war es leichter, Kunden mit ehrlicher Kommunikation zu begeistern.
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