Small Data

The Tiny Clues That Uncover Huge Trends

By: Martin Lindstrom

Narrated by: Ricco Fajardo

Named one of the "Most Important Books of 2016" by Inc.

A Forbes 2016 "Must Read Business Book"

Named a "Book Retailers Should Read in 2016" by Shelf Awareness

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers as well as anyone with a curiosity about the endless variations of human behavior.

You'll learn...

• How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.
• How a worn-down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a US supermarket revolution.
• How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159 percent in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

©2016 Martin Lindstrom (P)2016 Audible, Inc.

eh really

the title and marketing is a little missleading, i came from big data books looking to find how to understand small changes, this is simply a story of how small things explain big things.

great book nonetheless

Enjoyed this book a lot

It's full of interesting facts and gets you thinking in a way that is useful for you professionals and personal life.
Narrator was awesome too

brilliant work and truly eye opening

as a statistics major, we always looked at the big picture but never considered looking at the small stufff

Curious and Interesting Perspective

What made the experience of listening to Small Data the most enjoyable?

Different perspective of viewing the world via small data. Fascinating even for the average reader, non-commercial sort such as myself.

know yourself and don't be afraid to ask questions

The narrator was easy to listen to but engaging. The story of the author really came alive.

Great insights about data

The book provides insights about how to collect, use and apply data to make decisions.

Incredible insight and top notch performer

I was blown away by this reading. I found it by accident and I am singled that I did. I enjoyed it thoroughly from beginning to end. The performer/ narrator was one of the best I've ever heard on Audible and I listen to a lot of audio books. Looking forward to listening again in a few months to see what I missed.

Overall, Informative

Great talent and easy to follow. There are, however, portions that are still culturally relative perspectives. For instance, as a former city-design reviewer, I would attribute circles in our modern American architectural designs [Lowes Foods segment] to the influence of our Native America and African heritage--even North African/Moorish influence by way of the Jesuit priests, who settled on both the east and west coasts. Yes we are a eurocentric culture, but many of the author's conclusions for why things are as they are in the U.S., were interpreted solely through standard European thought processes as a starting AND ending point. Culturally, we have been influenced by many here...and not to exclude the circles of other forgotten Europeans--the Pennsylvania Dutch...

Interesting observations

It's not data like quants, BI, statistics, etc, but the book does have interesting personal observations.

Ready for the next reading..

Packed with insights of the micro behaviors around Brand chooses that we each make. More so the Author SO of discovering them in our own life and work.