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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Narrado por: John Allen Nelson
- Duración: 8 h y 22 m
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- Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books
Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
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General4 out of 5 stars 112
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Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 305
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Narración:4.5 out of 5 stars 242
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Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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General4 out of 5 stars 96
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Narración:4 out of 5 stars 85
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Historia4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 74
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Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon