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Stratégie de développement à l'international
- Narrated by: Michel Montolio
- Length: 45 mins
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Stratégie de développement à l'international
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Publisher's summary
Dans cette formation vous allez apprendre :
- Ce qu'est une stratégie à l'international ;
- Comment définir votre positionnement concurrentiel ;
- Quels pays et quels marchés viser.
Key takeaways :
- Domaines d'activité stratégique ;
- Modèle PESTEL ;
- Structure organisationnelle.
Présentation du cours :
Le développement à l'international pour une entreprise française n'est pas une ligne droite. Il s'agit plutôt d'un slalom dans le brouillard que l'on ne peut réussir que si l'on sait où sont plantés les piquets. Dans une démarche méthodologique, Michel Montolio nous livre des repères précis, décrivant ce qu'il faut faire à chaque étape. Pour ceux qui veulent et aiment faire.
À propos de l'auteur :
Michel Montolio est passé par l'apprentissage et une formation universitaire (DESS Diagnostic d'entreprise, DEA Stratégie, et programme doctoral en sciences de gestion), il a une double expérience en direction d'entreprise et en conseil. Il intervient dans des programmes collectifs sectoriels régionaux : UDIMEC "Stratégie PME", etc. et a une activité de formation en stratégie, en tant que chargé de cours à l'EM Lyon à l'École Nation Supérieure des Mines de Saint-Étienne.
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