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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrado por: Don Hagen
- Duración: 11 h y 31 m
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Resumen del Editor
Meet your new global consumer
You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?
Do you know that:
- There will be nearly one billion middle-class consumers in China and India within the next ten years?
- More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
- By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
- The number of billionaires in China has grown from 1 to 115 in the past decade alone?
In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the worlds biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.
Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.
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Historia
Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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Inspiring stories
- De Raafat Zaini en 02-13-15
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Vanishing Frontiers
- The Forces Driving Mexico and the United States Together
- De: Andrew Selee
- Narrado por: Kevin Stillwell
- Duración: 9 h y 3 m
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There may be no story today with a wider gap between fact and fiction than the relationship between the United States and Mexico. Through portraits of business leaders, migrants, chefs, movie directors, police officers, and media and sports executives, Andrew Selee looks at this emerging Mexico, showing how it increasingly influences our daily lives in the United States in surprising ways - the jobs we do, the goods we consume, and even the new technology and entertainment we enjoy.
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A mandatory read, now more than ever
- De Haydon Hill en 08-04-19
De: Andrew Selee
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AI Superpowers
- China, Silicon Valley, and the New World Order
- De: Kai-Fu Lee
- Narrado por: Mikael Naramore
- Duración: 9 h y 28 m
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- De LEE en 09-26-18
De: Kai-Fu Lee
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The World Is Flat
- Further Updated and Expanded
- De: Thomas L. Friedman
- Narrado por: Oliver Wyman
- Duración: 27 h y 15 m
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- De Jonathan Shultz en 09-08-07
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- De: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrado por: Tom Parks
- Duración: 7 h y 43 m
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Needs rework to become an audio-book
- De Kristofer Jarl en 11-18-20
De: Kenneth W. Gronbach, y otros
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The Rise and Fall of American Growth
- The U.S. Standard of Living Since the Civil War
- De: Robert J. Gordon
- Narrado por: Michael Butler Murray
- Duración: 30 h y 14 m
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In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, home appliances, motor vehicles, air travel, air conditioning, and television transformed households and workplaces. With medical advances, life expectancy between 1870 and 1970 grew from 45 to 72 years. The Rise and Fall of American Growth provides an in-depth account of this momentous era.
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Over-detailed, with no engaging message
- De BehA en 01-31-17
De: Robert J. Gordon
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Africa Rise and Shine
- De: Jim Ovia
- Narrado por: David Applefield
- Duración: 4 h y 8 m
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The road to success is rarely linear and never easy. But with courage, hard work, perseverance, and dedication to duty, Jim Ovia, founder and chairman of Zenith Bank, proves we can achieve the unthinkable. Jim has been called the Godfather of Banking by Forbes Africa. And this should be no surprise. In a time of tension between military and civilian regimes, periods of incredible economic instability, and a decaying infrastructure, Jim founded Zenith Bank in Nigeria.
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Very inspiring
- De Henry en 06-10-23
De: Jim Ovia
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Fifty Inventions That Shaped the Modern Economy
- De: Tim Harford
- Narrado por: Roger Davis
- Duración: 9 h y 16 m
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Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette's disposable razor to IKEA's Billy bookcase, best-selling author and Financial Times columnist Tim Harford recounts each invention's own curious, surprising, and memorable story.
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Thought provoking
- De Paul Norris en 09-10-17
De: Tim Harford
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The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- De: Bob Andelman, Howard Stoeckel
- Narrado por: Dana Hickox
- Duración: 6 h y 12 m
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Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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Great outline for success at anything...
- De Friend en 09-29-15
De: Bob Andelman, y otros
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Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
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Plutocrats
- The Rise of the New Global Super-Rich and the Fall of Everyone Else
- De: Chrystia Freeland
- Narrado por: Allyson Ryan
- Duración: 11 h y 38 m
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There has always been some gap between rich and poor in this country, but in the last few decades what it means to be rich has changed dramatically. Alarmingly, the greatest income gap is not between the 1 percent and the 99 percent, but within the wealthiest 1 percent of our nation-as the merely wealthy are left behind by the rapidly expanding fortunes of the new global super-rich. Forget the 1 percent; Plutocrats proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at break-neck speed.
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Good Storytelling but ... analysis is "eh'
- De Susan en 11-04-12