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The Art of Negotiating the Best Deal

By: Seth Freeman, The Great Courses
Narrated by: Seth Freeman
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Publisher's summary

Negotiation is a big part of life - from buying a car or a house, taking a new job, or working out a serious conflict. Yet it's easy to believe we're usually at a disadvantage - that others are born negotiators, while we are not. Nothing could be further from the truth. Negotiation is a skill that just about everyone can learn to do well.

Presented by a master negotiator, these 24 lectures teach you how to approach all phases of a negotiation and deal with a wide range of problems. Professor Freeman shows you how to negotiate effectively in both competitive and collaborative situations. You learn the art of handling sharp tactics, haggling, psychological traps, and other challenges, while always being "hard on the problem and soft on the person" - which is the key to achieving a mutually beneficial outcome.

The course is organized around a mnemonic device, developed by Professor Freeman, that can serve in any negotiation situation. Called "I FORESAW IT," this indispensable framework guides you in assembling the strongest possible case, showing you how to evaluate such factors as creative options, independent criteria, and your best alternative to a negotiated agreement. Professor Freeman enriches his presentation with scores of fascinating anecdotes and case histories that vividly demonstrate what works and what doesn't when you sit down at the negotiating table.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2014 The Great Courses (P)2014 The Teaching Company, LLC
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What listeners say about The Art of Negotiating the Best Deal

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    5 out of 5 stars

great info, poor presentation

I definitely wish I had found this book many years ago. it is extremely useful my only complaint is the narrator makes a lot of mistakes that were left in, trips over his words Etc. highly recommend giving it a chance regardless.

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12 people found this helpful

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Art, love, power, justice

Wonderful discussions of negotiating a better world to live in. Good deals for all. You need this.

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1 person found this helpful

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Great Education

Many people have said that they don't like how unrefined the script of this is have not understood that this is the recorded transcript of a video training course. The professor in this is not reading a specific line of dialogue, so he falters at times. However, I feel this makes the whole thing feel more personal and class like.

I have been using so much of what I have learned effectively already. Love it!!!

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1 person found this helpful

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    4 out of 5 stars

Comprehensive

Thorough.
Sometimes to long.
I will have to listen to it again.
I recommend it.
Most of all I dislike the extensive review that audible required.

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Thorough, powerful & keeps interest

Great book
Author touched on every tactic/approach and aspect of relationships and negotiating..
Never got sick of Reader
Loved reading(listening to) book from start to finish. (Only one chapter I lost interest..)
I recommend a must read!!

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Excellent book with useful advices, and examples

I'd rate this book as a top among all that I've read about negotiations. Author deep-dive in a topic and share all nuances, tips and trick in negotiations in all part of life. Narration is wonderful (even for a second language learner). Book is definitely worth to read!

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Comprehensive and a Joy to Listen To

Covers a very wide range of negotiation theories and principles.
It is very well presented. Professor Seth Freeman does a good job of keeping the listener engaged in each lecture which lasts approx 30 mins.
This course is suitable for absolutely everyone as it covers general negotiating principles suitable for everything we deal with in life;- family/relationship issues, salary, contracts at work etc..
There are some similarities with this course and the Great Course The Art of Conflict Management by Professor Michael Dues. I'd recommend them both :-)

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    4 out of 5 stars

Good lecture style and usable information

I liked this professor's delivery of the content. I also appreciate the mnemonics used: "I FORESAW IT" and "WIN LOSE". They help me remember the topics and their application in context. I would recommend this lecture series to others.

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    4 out of 5 stars

Great!

Insightful, yet simple to understand.
It taps on your inner convictions about negotiations, dialogue, and empathy.
Many thanks Dr. Freeman

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an enjoyable and extremely helpful lecture

Seth Freeman presents a wonderful lecture with information and advice usable in everyday life

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