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The Art of the Start
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- Narrated by: Paul Boehmer
- Length: 6 hrs and 48 mins
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Publisher's summary
The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.
Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
Critic reviews
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." ( Library Journal)
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Performance
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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The Price We Pay
- What Broke American Health Care - and How to Fix It
- By: Marty Makary MD
- Narrated by: Marty Makary MD
- Length: 9 hrs and 29 mins
- Unabridged
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One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble. Drawing from on-the-ground stories, his research and his own experience, The Price We Pay paints a vivid picture of price-gouging, middlemen and a series of elusive money games in need of a serious shake-up.
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Very important book!
- By Wayne on 05-17-21
By: Marty Makary MD
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Million-Dollar Habits
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs and 3 mins
- Original Recording
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Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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Good foundational information.. ughh
- By JAR on 03-28-24
By: Rachel Rodgers
What listeners say about The Art of the Start
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- R.
- 05-23-15
Great advice for aspiring tech entrepreneur!
Great advice for aspiring tech entrepreneur!
Bookmarked some key elements for startup strategies. I particularly liked the market survey techniques and shoestring budget startup techniques.
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- Rick
- 12-03-11
Starting From Where You Are is Key
What made the experience of listening to The Art of the Start the most enjoyable?
I've always enjoyed Guy Kawasaki. I wish many times that I have grown up in the culture of Silicon Valley as he and so many of our brightest entrepreneurs have.
He is such an entertainer and is one of my few marketing heroes.
What was your reaction to the ending? (No spoilers please!)
It didn't dissapoint. It never does with Guy. He has mastered the art of keeping wanting, coming back for more.
Which scene was your favorite?
I like the simple practical structure of the 10 slide business plan, mapped to the word document. SO many start ups, and wanna be's and strategic planners could benefit immensely by just following an old principle that Guy teaches - KISS, Keep It Simple, Stupid. Or is that Stupid Simple these days?
Was there a moment in the book that particularly moved you?
Examples always help to drive the point home and make the read something easier to share. I will remember so many lessons because of the stories that make the point.
One in particular is taking your report, printing it out and throwing all but the first two pages in the garbage, then with what is left ask yourself, is this interesting enough to invest in, or
Any additional comments?
I think the audible organization of audio material is very helpful. I tend to find myself falling asleep from time to time, or loosing focus or want to go back to a particular point and want to be abel to find it quickly. Sleep patrol, 30 second back up and smart bookmarks handle all that for me. SInce I prefer to see things written down, and I can't really do that while I'm driving, Audible recordings manage that challenge very nicely.
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Overall
- Baur
- 05-31-11
Created to read, not listen
This is wonderful book. So, as the title itself I rank it 5, but you should simply read it, and not listen. As audio-book I rate it 1.
There are things you need to read, and not listen.
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Overall
- Jacqueline Harris
- 02-28-09
Great Content - Punishing Narration
Kawasaki's principles are fantastic. I went out and bought the book, perhaps a better format with all the lists and references. But, was the narrator a real person or was it text-to-speech software? That perfectly dispassionate monotone actually sounded computer-generated. Impossible to enjoy.
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25 people found this helpful
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Overall
- Amazon Customer
- 05-07-11
Fell far below expectations
Nothing really stood out about this book. Somehow, I expected more from an Apple evangelist.
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1 person found this helpful
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- David Mendez
- 10-02-21
Avoid
Narration sounds like text to speech. Unless you are a seven year old trying to find out how businesses work... Not worth the time and effort.
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- BizTech Readings
- 04-22-11
Some good, some bad ideas... monotone voice.
Here's an example.. Not all of them are really validated: Don't use a company name starting starting at end of alphabet, like Xylinx. Use a verb -- I googled... I xeroxed! Someone forgot to fix/explain/proof read.Another one: Sinatra's test is stated as a valid test!
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1 person found this helpful
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- emily
- 06-17-12
Terrible narrator
What would have made The Art of the Start better?
Would have loved to have listened to this because it came highly recommended but the tinny expressionless voice of the narrator sounded like it was piped from a computerized text-to-speech program and was intolerable to listen to. Had to buy the book.
Would you ever listen to anything by Guy Kawasaki again?
Sure as long as it was better performed.
Would you be willing to try another one of Paul Boehmer’s performances?
nope
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- J
- 04-19-19
The Audio Book is SO dry.
I listen to a lot of books to help me in my field. this was the worst so far. Disappointed.
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