Co-packing is becoming more and more popular and also, necessary.

Emily McClendon of Wildpack Beverage joins us to help you navigate the best possible way to work with your co-packer to ensure a smooth relationship.

We're diving into the questions the ask, the ins and outs, the do's and dont's.

We cover the considerations for selecting a co-packer and ensuring a successful production run, specific ingredients and processes, popular flavors of 2024, pricing and logistics.

You just might learn something! Enjoy!

#beermightythings #wildpackbeverage #copacking

Since 2024 is going to take some paying attention and improvement to drive revenues and create margins, we're bringing in Dan Hornbrook of BrewLogix to help guide us on this journey.

We're discussing the Brewlogix platform and the evolution of serving the craft community in the on-premise world, emphasizing how their FREE marketing tool "Market My Brewery" has helped brewers promote their brand, location, and products to consumers, ultimately driving consumer traffic.

We're highlighting how the Brewlogix draft management system provides real-time data, automated inventory management, and the potential for increased efficiency and time savings for brewery operators.

Dan and I drilled down on Sensor Technology and how BrewLogix can detect unauthorized weight changes, inventory planning and overall beer quality.

You'll like this one! Enjoy!

#beermightythings #brewlogix #marketmybrewery

In this episode, I'm chatting with the one and only Brian Winkeler of Robot House, a creative agency in Oklahoma City who’s done a ton of great branding work in the craft beverage space.

We discussed workout routines, beer consumption habits and provide insights into the evolution of Robot House, from its humble beginnings to its current team of six, and elaborate on the company's branding philosophy.

Brian shares the backstory of naming his company "Robot House," which was inspired by the show Futurama. We dove into the comprehensive branding process, emphasizing the need for client participation and thorough research.

We also talk about the emotional aspect of rebranding, the importance of maintaining customer loyalty, and the timeline for the upcoming brand refresh launch.

Oh, and we hit on AI vs Graphic Designers. Enjoy!

Follow Robot House on IG @robothouseokc

WEB: robot.house (what a great site URL!)

#branding #robothouse #graphicdesign