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The Power of Market Creation

By: Bryan C. Mezue, Derek van Bever, Clayton M. Christensen
Narrated by: Kevin Stillwell
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Publisher's summary

To create broad-based and sustainable economic growth, governments in the developing world should foster market-creating innovation - that is, the generation of new products and services that reach an entirely new population of customers.

©2015 Foreign Affairs (P)2015 Audible, Inc.
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