The Three Word Brief Audiobook By Bob Hoffman cover art

The Three Word Brief

Simple Advice for People Who Advertise

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The Three Word Brief

By: Bob Hoffman
Narrated by: Virtual Voice
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About this listen

"The Three Word Brief" is a collection of Bob Hoffman's most thought-provoking and controversial writing about advertising. Bob, author of six Amazon #1 books about advertising, pulls no punches in taking apart the 'best practices' of the advertising, media, and marketing industries. He offers clear and compelling advice on how advertising really works; how billions are being stolen from online advertisers; and why marketing 'experts' can't be trusted. Bob has created a book that is sure to give business people second thoughts about how they are spending their marketing and advertising dollars. Economics Entrepreneurship Marketing & Sales
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