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The Turn-On
- How the Powerful Make Us Like Them - from Washington to Wall Street to Hollywood
- Narrated by: Steven Goldstein
- Length: 9 hrs and 11 mins
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Publisher's summary
How do Tiffany Haddish, Tom Hanks, Meryl Stree,p and Apple’s Tim Cook turn us on, and why do some other public figures drive us crazy and turn us off? And who are the behind-the-scenes gurus who help public figures turn us on or off? Steven Goldstein, a civil rights leader who has worked in politics, business and entertainment, breaks down the industry of creating likeability and how public figures manufacture likeability - and how they sometimes destroy it through scandals.
As a television producer, Congressional lawyer, leader of state and national civil rights organizations, and communications advisor to corporate and political leaders, Steven Goldstein has been a mover and shaker in every sector of American power. He knows what makes public figures likeable. Based on his twenty-five years of experience and original teachings, Goldstein tells us why we like certain people, and dislike others, in politics, business, and entertainment.
Why do we let some into our personal world and refuse to let others enter? Goldstein has developed a paradigm that describes how we fall in like, reminiscent of falling in love, with the public figures who shape our lives. And Goldstein names names. Why do we like Ellen DeGeneres and Morgan Freeman, yet find Gwyneth Paltrow sometimes maddening? Why do we like Warren Buffett, Microsoft’s Satya Nadella and Google’s Sundar Pichai aside from their products and profits? And apart from our ideology, why do some of us like Barack and Michelle Obama and others Donald Trump, and what does Ben Franklin have to do with any of it?
Goldstein identifies eight traits of likeability that every public figure reveals to us in pairs, with each pair deepening our relationship with that person. The pairs are:
- Captivation and Hope
- Authenticity and Relatability
- Protectiveness and Reliability
- Perceptiveness and Compassion
Goldstein not only tells us how we fall in like with public figures, but he also reveals the behind-the-scenes players in politics, business and entertainment who shape who we like. Likeability isn’t just something you have or you don’t. Likeability can be manufactured - and it can be destroyed. Public figures can be their own worst enemies in saying or doing things that turn us off. Why do we forgive some but not others?
The Turn-On will make you think twice about a celebrity reinvention, a glamorous media appearance or a perfectly crafted speech, and will give you tools to take control of your own likeability and become more like your favorite star.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Story
Women have been instrumental in the success of American cinema since its very beginning. One of the first people to ever pick up a motion picture camera was a woman, as was the first screenwriter to win two Academy Awards, the inventor of the boom microphone, and the first person to be credited with the title film editor. Throughout the entire history of Hollywood women have been revolutionizing, innovating, and shaping how we make movies. Yet their stories are rarely shared. This is what film reporter Alicia Malone wants to change. Backwards and in Heels tells the history of women in film in a different way.
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Great Book
- By Alfie on 09-27-21
By: Alicia Malone
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Big Girls Don't Cry
- The Election that Changed Everything for American Women
- By: Rebecca Traister
- Narrated by: Kirsten Potter
- Length: 11 hrs and 55 mins
- Unabridged
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In the last two years, the United States - its history, assumptions, prejudices, and vocabulary - have all cracked open. A woman won a state presidential primary contest (quite a few of them, actually) for the first time in this country's history. Less than a year later, a vice-presidential candidate concluded her appearance in a national debate and immediately reached for her newborn baby. A few months after that, an African American woman moved into the White House - not as an employee but as the First Lady.
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Perfect refresher course in feminism and the media
- By Stacey on 12-16-10
By: Rebecca Traister
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- By: Andi Zeisler
- Narrated by: Joell A. Jacob
- Length: 10 hrs and 24 mins
- Unabridged
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Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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Fantastic book despite shoddy narration
- By Seth H. Wilson on 05-19-16
By: Andi Zeisler
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Targeted
- The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
- By: Brittany Kaiser
- Narrated by: Brittany Kaiser
- Length: 13 hrs and 2 mins
- Unabridged
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In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump - and how this could easily happen again in the 2020 presidential election.
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Heavy on Kaiser, Light on Cambridge Analytica’s Data Operations
- By Morgan H Hoban on 11-05-19
By: Brittany Kaiser
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Wake Up
- Why the world has gone nuts
- By: Piers Morgan
- Narrated by: Piers Morgan
- Length: 9 hrs and 33 mins
- Unabridged
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In 2020, the world faced its biggest crisis in a generation: a global pandemic. In the UK, it exposed deep divisions within society and laid bare a toxic culture war that had been raging beneath the surface. From the outset, Piers Morgan urged the nation to come to its senses, once and for all, and held the government to often ferocious account over its handling of the crisis. COVID-19 shed shocking light on the problems that plague our country. Stockpilers and lockdown-cheats revealed our grotesque levels of self-interest.
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Another victim of COVID-19
- By Travis M. Erickson on 10-27-20
By: Piers Morgan
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AOC
- The Fearless Rise and Powerful Resonance of Alexandria Ocasio-Cortez
- By: Lynda Lopez
- Narrated by: Cary Hite, Marisa Blake
- Length: 5 hrs and 23 mins
- Unabridged
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Lynda Lopez's AOC investigates the many meanings of this remarkable young woman. Contributors span a wide range of voices and ages, from media to the arts and politics. Published on the one-year anniversary of her leap to power, this audiobook will be a must-have collector's item for her many fans.
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Enlightening
- By Jean on 09-16-20
By: Lynda Lopez
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Under Fire
- Reporting from the Front Lines of the Trump White House
- By: April Ryan, Tamron Hall - foreword
- Narrated by: Janina Edwards
- Length: 7 hrs and 27 mins
- Unabridged
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Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to understand how she and other reporters adjusted to the new normal. She takes us inside the policy debates, the revolving door of personnel appointments, and what it is like when she, as a reporter asking difficult questions, finds herself in the spotlight, becoming part of the story.
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- By Deborah on 09-03-18
By: April Ryan, and others
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Sinking in the Swamp
- How Trump's Minions and Misfits Poisoned Washington
- By: Lachlan Markay, Asawin Suebsaeng
- Narrated by: Holter Graham
- Length: 9 hrs and 9 mins
- Unabridged
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An eyewitness account of Donald Trump's clown car of lieutenants and lackeys who have polluted the corridors of power with their unprecedented awfulness. Two of Washington's most meddlesome reporters take listeners on a deep dive into the murky underworld of President Trump's Washington, dishing the hilarious and frightening dirt on the charlatans, conspiracy theorists, ideologues, and run-of-the-mill con artists who have infected the highest echelons of American political power.
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Fascinating writing!
- By CBesserman on 02-28-20
By: Lachlan Markay, and others
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The Front Runner (All the Truth Is Out Movie Tie-In)
- The Week Politics Went Tabloid
- By: Matt Bai
- Narrated by: Rob Shapiro
- Length: 9 hrs and 39 mins
- Unabridged
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In May 1987, Colorado Senator Gary Hart seemed a lock for the party’s presidential nomination and led George H. W. Bush by double digits in the polls. Then, in one tumultuous week, rumors of marital infidelity and a newspaper’s stakeout of Hart’s home resulted in a media frenzy the likes of which had never been seen. Through the spellbindingly reported story of the senator’s fall from grace, Matt Bai, Yahoo News columnist and former chief political correspondent for The New York Times Magazine, reveals the Hart affair to be far more than one man’s tragedy.
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Excellent writing and performance
- By S. on 12-06-14
By: Matt Bai
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Boom!
- Voices of the Sixties: Personal Reflections on the '60s and Today
- By: Tom Brokaw
- Narrated by: Robertson Dean
- Length: 18 hrs and 16 mins
- Unabridged
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Boom! One minute it was Ike and the man in the grey flannel suit, and the next minute it was time to "turn on, tune in, drop out". While Americans were walking on the moon, Americans were dying in Vietnam. Nothing was beyond question, and there were far fewer answers than before.
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boring survey of a generation
- By Andy on 01-01-08
By: Tom Brokaw
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Fight Like a Mother
- How a Grassroots Movement Took on the Gun Lobby and Why Women Will Change the World
- By: Shannon Watts
- Narrated by: Shannon Watts
- Length: 8 hrs and 12 mins
- Unabridged
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Fight Like a Mother is the incredible account how one mother’s cry for change became the driving force behind gun-safety progress. Along with stories of perseverance, courage, and compassion, Watts shines a light on the unique power of women - starting with what they have, leading with their maternal strengths, and doubling down instead of backing down.
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Wow!
- By Joy McManus on 06-24-19
By: Shannon Watts
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Bannon
- Always the Rebel
- By: Keith Koffler
- Narrated by: William LeRoy
- Length: 5 hrs and 37 mins
- Unabridged
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To understand the Trump White House, you need to understand Steve Bannon: what's driving him, what his true role is, and what he's trying to accomplish on behalf of the American middle class. White House reporter Keith Koffler penetrates the fog surrounding the mysterious senior White House advisor, tracing Bannon's wild and distinctly American path to the White House in this first-ever honest biography of the controversial figure.
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The "real" Steve Bannon! Great read!
- By Amazon Customer on 12-20-17
By: Keith Koffler
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Please Scream Inside Your Heart
- Breaking News and Nervous Breakdowns in the Year That Wouldn't End
- By: Dave Pell
- Narrated by: John Parsons, Peter Coyote, L. J. Ganser, and others
- Length: 13 hrs and 8 mins
- Unabridged
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Please Scream Inside Your Heart is a time capsule; a real-time ride through the maddening hell that was the 2020 news cycle - when historic turmoil and media mania stretched American sanity, democracy, and toilet paper. Who better to examine this unhinged period in all of its twists and turns than news addict Dave Pell, a.k.a. the internet’s managing editor?
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Couldn’t stop listening!!
- By Rofar4 on 11-16-21
By: Dave Pell
What listeners say about The Turn-On
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ira S. Saposnik
- 12-18-19
I’m tired
Of society outsiders writing “books” about ?
Cmon this is a piece of trash
Don’t buy it
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- Jimmy
- 09-18-20
Ok book, with Democratic favoritisms
Good lessons, but it’s pretty obvious this guys has built left leaning tendencies in his book
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