True to Form

By: Audrey Neff
  • Summary

  • Hosted by Audrey Neff, international speaker, industry thought leader, and Senior Director of Marketing Strategy for PatientNow, True to Form showcases transparent conversations with the most influential minds & leading voices shaping the future of the rapidly-growing medical aesthetic & wellness industries.
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Episodes
  • Powerful Revenue Optimization Strategies for 2025 Success
    Jan 11 2025

    Audrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world’s leading consultants known for transforming practices through ethical sales strategies. She sheds light on some of the most common challenges practitioners face globally through her 15 years of experience working with clinics across the U.S., UK, Europe, Africa, Asia and The Middle East. The discussion revolves around expert insights for aesthetic providers in generating revenue, optimizing patient experiences, improving lead conversion, and successfully launching new treatments and devices. Tune in to hear insightful perspectives, real-world examples, and innovative strategies designed to boost your bottom line and set your practice up for success in 2025 & beyond.

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    1 hr and 22 mins
  • Keeping It Real: Crafting Your Authentic Voice on Social Media with Dr. Jennifer Levine
    Dec 12 2024

    Audrey Neff closes out Season 7 with Dr. Jennifer Levine, award-winning facial plastic surgeon who has been featured in Forbes, Elle, Vogue, WSJ, Bravo, Good Morning America, and many more popular media outlets. The pair dive head first into building a strong personal brand and the importance of finding your authentic voice on social media. Tune in to hear their expert pearls for leveraging Instagram as a powerful driver for your business – including how to perfect before & after photo posts, carving out the time to create content, building an education-first strategy, combating influencer misinformation, and the crucial importance of always staying “true to form."

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    43 mins
  • Part 2: Embracing Uniqueness & Secrets to Success with Dr. Gretchen Frieling
    Dec 3 2024

    Audrey Neff and Dr. Gretchen Frieling return for an enlightening part-two discussion on True to Form. The conversation picks up where the last episode left off, as Dr. Frieling unpacks her unconventional approach of training injectors, offering insights into her unique hiring practices that prioritize personality, ethical standards, and leadership opportunities beyond injecting. Tune in to also hear expert insights on scaling to multiple locations, practical strategies for improving patient experiences, consultation techniques, launching a private-label skincare line, and more, all while navigating the evolving landscape of medical aesthetics.

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    52 mins

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