Un Desiderio Chiamato Retail
Strategie e ispirazioni per conquistare la mente e il cuore dei clienti dai babyboomers ai nativi digitali
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Un Desiderio Chiamato Retail
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Narrated by:
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Pascale Saccone
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Stefano Pozzovivo
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By:
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Davide Cavalieri
About this listen
Questo audiolibro affronta, in un viaggio ironico e mai banale, l'evoluzione del comportamento dei clienti, attraverso storie, visioni e strategie di retail marketing.
Un viaggio dentro un mondo articolato e multidisciplinare che non ha mai smesso di mettersi in discussione e di interrogarsi sul proprio futuro.
Un mondo fatto di sognatori e visionari, di adulti che non hanno mai rinunciato al proprio sguardo da bambino e che continuano a osservare il mondo con curiosità e stupore. Persone che non si accontentano, che osano andare oltre l'ordinario e cavalcare l'onda del cambiamento, consapevoli che è in mezzo alla mischia che si consuma la vita, non certo a fondo campo.
Una narrazione coinvolgente e appassionata, ricca di case study e di esperienze professionali, questo audiolibro affronta l'evoluzione del comportamento dei clienti attraverso storie, visioni e strategie di retail marketing, mettendo in luce gli elementi necessari e distintivi per conquistare un cliente sempre più esigente, informato e connesso.
©2021 Retail Cavalieri (P)2021 Retail CavalieriRelated to this topic
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