Unthinking
The Surprising Forces Behind What We Buy
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months
Prime members: New to Audible? Get 2 free audiobooks during trial.
Unthinking
Buy for $19.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
L.J. Ganser
-
By:
-
Harry Beckwith
About this listen
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell, and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts?
To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
©2011 Harry Beckwith (P)2010 HachetteListeners also enjoyed...
-
The Invisible Touch
- The Four Keys to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
- Abridged
-
Overall4 out of 5 stars 57
-
Performance4.5 out of 5 stars 15
-
Story4.5 out of 5 stars 16
Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible
By: Harry Beckwith
-
Selling the Invisible
- A Field Guide to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Abridged
-
Overall4.5 out of 5 stars 565
-
Performance4.5 out of 5 stars 456
-
Story4.5 out of 5 stars 449
A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
-
1 out of 5 stars
-
Waste of time & money
- By Igor on 10-23-08
By: Harry Beckwith
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,067
-
Performance4.5 out of 5 stars 4,891
-
Story4.5 out of 5 stars 4,887
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,918
-
Performance4.5 out of 5 stars 5,839
-
Story4.5 out of 5 stars 5,802
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,102
-
Performance4.5 out of 5 stars 1,371
-
Story4.5 out of 5 stars 1,367
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
1 out of 5 stars
-
Grossed me out
- By Brian on 01-17-10
By: Seth Godin
-
Console Wars
- Sega, Nintendo, and the Battle That Defined a Generation
- By: Blake J. Harris
- Narrated by: Fred Berman
- Length: 20 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,536
-
Performance4.5 out of 5 stars 4,148
-
Story4.5 out of 5 stars 4,141
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.
-
4 out of 5 stars
-
Was hoping for so much more...
- By Rob G. on 11-17-14
By: Blake J. Harris
-
The Invisible Touch
- The Four Keys to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
- Abridged
-
Overall4 out of 5 stars 57
-
Performance4.5 out of 5 stars 15
-
Story4.5 out of 5 stars 16
Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible
By: Harry Beckwith
-
Selling the Invisible
- A Field Guide to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Abridged
-
Overall4.5 out of 5 stars 565
-
Performance4.5 out of 5 stars 456
-
Story4.5 out of 5 stars 449
A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
-
1 out of 5 stars
-
Waste of time & money
- By Igor on 10-23-08
By: Harry Beckwith
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,067
-
Performance4.5 out of 5 stars 4,891
-
Story4.5 out of 5 stars 4,887
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,918
-
Performance4.5 out of 5 stars 5,839
-
Story4.5 out of 5 stars 5,802
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,102
-
Performance4.5 out of 5 stars 1,371
-
Story4.5 out of 5 stars 1,367
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
1 out of 5 stars
-
Grossed me out
- By Brian on 01-17-10
By: Seth Godin
-
Console Wars
- Sega, Nintendo, and the Battle That Defined a Generation
- By: Blake J. Harris
- Narrated by: Fred Berman
- Length: 20 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,536
-
Performance4.5 out of 5 stars 4,148
-
Story4.5 out of 5 stars 4,141
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.
-
4 out of 5 stars
-
Was hoping for so much more...
- By Rob G. on 11-17-14
By: Blake J. Harris
-
Hit Makers
- The Science of Popularity in an Age of Distraction
- By: Derek Thompson
- Narrated by: Derek Thompson
- Length: 11 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,938
-
Performance4.5 out of 5 stars 1,703
-
Story4.5 out of 5 stars 1,698
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
-
4 out of 5 stars
-
Starts of saying “The Tipping Point” book was wrong but then...
- By Venusian Incognito on 03-25-18
By: Derek Thompson
-
All About Them
- Grow Your Business by Focusing on Others
- By: Bruce Turkel, Bob Burg - foreword
- Narrated by: Doug Turkel
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4.5 out of 5 stars 34
The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.
-
4 out of 5 stars
-
It’s simple but not easy!!!
- By mw on 03-02-23
By: Bruce Turkel, and others
-
This I Know
- Marketing Lessons from Under the Influence
- By: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Unabridged
-
Overall5 out of 5 stars 62
-
Performance5 out of 5 stars 55
-
Story5 out of 5 stars 55
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
5 out of 5 stars
-
Bring your pen and notebook. You're going to need
- By Todd L on 03-10-18
By: Terry O'Reilly
-
Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4 out of 5 stars 758
-
Performance4.5 out of 5 stars 463
-
Story4 out of 5 stars 460
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
-
1 out of 5 stars
-
Very High Word to Idea Ratio
- By Pamela on 04-08-09
By: Martin Lindstrom
-
Super Mario
- How Nintendo Conquered America
- By: Jeff Ryan
- Narrated by: Ray Porter
- Length: 8 hrs and 20 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,664
-
Performance4.5 out of 5 stars 3,309
-
Story4.5 out of 5 stars 3,298
Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market.
-
3 out of 5 stars
-
Not Exciting
- By TM on 08-18-14
By: Jeff Ryan
-
The Ten Faces of Innovation
- By: Tom Kelley, Jonathan Littman
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 565
-
Performance4 out of 5 stars 265
-
Story4 out of 5 stars 266
Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.
-
1 out of 5 stars
-
VERY Disappointing
- By John on 12-22-07
By: Tom Kelley, and others
-
Smartcuts
- How Hackers, Innovators, and Icons Accelerate Success
- By: Shane Snow
- Narrated by: Shane Snow, Erik Bergmann
- Length: 5 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,228
-
Performance4.5 out of 5 stars 1,032
-
Story4.5 out of 5 stars 1,034
How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm? One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: rethinking convention and breaking "rules" that aren't rules.
-
1 out of 5 stars
-
Take a hint from "giving" Che Guevara!
- By KW on 01-24-18
By: Shane Snow
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall4 out of 5 stars 390
-
Performance4.5 out of 5 stars 294
-
Story4 out of 5 stars 293
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
-
There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- By: Joe Vitale, Jeffrey Gitomer - foreword
- Narrated by: Steve Menasche
- Length: 9 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 56
-
Performance4.5 out of 5 stars 47
-
Story4.5 out of 5 stars 46
There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.
-
5 out of 5 stars
-
Powerful Concepts
- By Mark Bowser on 12-10-18
By: Joe Vitale, and others
-
The Ultimate History of Video Games, Volume 1
- From Pong to Pokemon and Beyond . . . The Story Behind the Craze That Touched Our Lives and Changed the World
- By: Steven L. Kent
- Narrated by: Dan Woren
- Length: 23 hrs and 29 mins
- Unabridged
-
Overall5 out of 5 stars 88
-
Performance5 out of 5 stars 78
-
Story4.5 out of 5 stars 78
With all the whiz, bang, pop, and shimmer of a glowing arcade, volume 1 of The Ultimate History of Video Games reveals everything you ever wanted to know and more about the unforgettable games that changed the world, the visionaries who made them, and the fanatics who played them. Starting in arcades then moving to televisions and handheld devices, the video game invasion has entranced kids and the young at heart for nearly fifty years. And gaming historian Steven L. Kent has been there to record the craze from the very beginning.
-
3 out of 5 stars
-
Misleading title for an otherwise excellent book
- By CJ on 09-26-23
By: Steven L. Kent
-
Admen, Mad Men, and the Real World of Advertising
- Essential Lessons for Business and Life
- By: Dave Marinaccio
- Narrated by: Fleet Cooper
- Length: 5 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 45
-
Performance4.5 out of 5 stars 39
-
Story4.5 out of 5 stars 38
Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
-
5 out of 5 stars
-
The real agency world... I loved it!!!!!!!!!!!!!!
- By adamstuder on 08-30-16
By: Dave Marinaccio
-
The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 164
-
Performance4.5 out of 5 stars 128
-
Story4.5 out of 5 stars 124
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
-
3 out of 5 stars
-
If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams