Unthinking
The Surprising Forces Behind What We Buy
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Unthinking
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Narrado por:
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L.J. Ganser
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De:
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Harry Beckwith
Acerca de esta escucha
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell, and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts?
To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
©2011 Harry Beckwith (P)2010 HachetteLos oyentes también disfrutaron...
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De: Rob Walker
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Small Data
- The Tiny Clues That Uncover Huge Trends
- De: Martin Lindstrom
- Narrado por: Ricco Fajardo
- Duración: 8 h y 4 m
- Versión completa
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General4 out of 5 stars 583
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Narración:4.5 out of 5 stars 527
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Historia4 out of 5 stars 523
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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5 out of 5 stars
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Fascinating!!
- De Fact addict en 03-08-16
De: Martin Lindstrom
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Empire State of Mind
- How Jay-Z Went from Street Corner to Corner Office
- De: Zack O'Malley Greenburg
- Narrado por: Sean Pratt
- Duración: 5 h y 35 m
- Versión completa
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General4 out of 5 stars 675
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Narración:4 out of 5 stars 562
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Historia4 out of 5 stars 560
Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.
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3 out of 5 stars
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It was ok
- De Michelle M. en 01-03-17
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 52
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Historia4.5 out of 5 stars 52
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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5 out of 5 stars
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Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
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Here We Are Now
- The Lasting Impact of Kurt Cobain
- De: Charles R. Cross
- Narrado por: Lloyd James
- Duración: 4 h y 6 m
- Versión completa
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General4.5 out of 5 stars 60
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Narración:4.5 out of 5 stars 57
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Historia4.5 out of 5 stars 55
Simply stated, Kurt Cobain changed the cultural conversation in his all-too-brief life, and even after his shattering death. With interviews and commentary from all corners of the pop culture universe, from the people who knew Cobain to those who continue to help his legend grow, Here We Are Now explores what a singular life meant, and how that meaning can be measured, when and if it can be.
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5 out of 5 stars
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An amazing afterword on culture post Cobain
- De Rebecca F. en 06-11-15
De: Charles R. Cross
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
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General4 out of 5 stars 330
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Narración:4 out of 5 stars 265
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Historia4 out of 5 stars 261
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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1 out of 5 stars
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Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
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Superman
- The High-Flying History of America's Most Enduring Hero
- De: Larry Tye
- Narrado por: Scott Brick
- Duración: 13 h y 14 m
- Versión completa
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General4.5 out of 5 stars 328
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Narración:4.5 out of 5 stars 303
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Historia4.5 out of 5 stars 302
From two-fisted crimebuster to über-patriot, social crusader to spiritual savior, Superman—perhaps like no other mythical character before or since—has evolved in a way that offers a Rorschach test of his times and our aspirations. In this deftly realized appreciation, Larry Tye reveals a portrait of America over seventy years through the lens of that otherworldly hero who continues to embody our best selves.
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5 out of 5 stars
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This Superman soars
- De tru britty en 07-13-15
De: Larry Tye
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Live Right and Find Happiness (Although Beer is Much Faster)
- Life Lessons from Dave Barry
- De: Dave Barry
- Narrado por: Dave Barry
- Duración: 3 h y 39 m
- Versión completa
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General4.5 out of 5 stars 255
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Narración:4.5 out of 5 stars 211
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Historia4.5 out of 5 stars 213
An uproariously funny examination of what one generation can teach to another - or not - from the Pulitzer Prize winner and New York Times - best-selling author of You Can Date Boys When You're Forty and Insane City. During the course of living (mumble, mumble) years, Dave Barry has gained much wisdom* (*actual wisdom not guaranteed), and he is eager to pass it on - to the next generation, the generation after that, and those idiots who make driving to the grocery store in Florida a death-defying experience.
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5 out of 5 stars
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Clever!
- De Sharlotte en 01-31-17
De: Dave Barry
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- De: Clotaire Rapaille
- Narrado por: Barrett Whitener
- Duración: 6 h y 29 m
- Versión completa
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General4.5 out of 5 stars 417
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Narración:4.5 out of 5 stars 291
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Historia4.5 out of 5 stars 289
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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4 out of 5 stars
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Mapping cultures
- De Eric en 08-04-08
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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General4 out of 5 stars 52
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Narración:4 out of 5 stars 30
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Historia4.5 out of 5 stars 30
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- De: Jack Canfield, Mark Victor Hansen
- Narrado por: Alan Robertson
- Duración: 8 h y 21 m
- Versión completa
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General4.5 out of 5 stars 78
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Narración:4.5 out of 5 stars 65
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Historia4.5 out of 5 stars 63
Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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5 out of 5 stars
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Great!
- De Anonymous User en 03-01-20
De: Jack Canfield, y otros
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
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General4 out of 5 stars 777
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Narración:4 out of 5 stars 519
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Historia4 out of 5 stars 516
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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Unlabel
- Selling You Without Selling Out
- De: Marc Ecko
- Narrado por: Todd Haberkorn, Marc Ecko
- Duración: 8 h y 47 m
- Versión completa
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General4.5 out of 5 stars 446
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Narración:4.5 out of 5 stars 396
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Historia4.5 out of 5 stars 398
Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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5 out of 5 stars
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...So Real, It Should Be Illegal
- De 2Fresh en 01-20-16
De: Marc Ecko
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Harry, a History
- The True Story of a Boy Wizard, His Fans, and Life Inside the Harry Potter Phenomenon
- De: Melissa Anelli
- Narrado por: Renée Raudman
- Duración: 10 h y 58 m
- Versión completa
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General4 out of 5 stars 295
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Narración:4 out of 5 stars 202
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Historia4 out of 5 stars 202
With remembrances from J. K. Rowling's editors, agents, publicists, fans, and Rowling herself, Melissa Anelli takes us on a personal journey through every aspect of the Harry Potter phenomenon - from his very first spell to his lasting impact on the way we live and dream.
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5 out of 5 stars
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Relive the magic!
- De Heather en 03-19-09
De: Melissa Anelli
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Seinfeldia
- How a Show About Nothing Changed Everything
- De: Jennifer Keishin Armstrong
- Narrado por: Christina Delaine
- Duración: 9 h y 59 m
- Versión completa
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General4.5 out of 5 stars 780
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Narración:4 out of 5 stars 703
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Historia4.5 out of 5 stars 700
Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends. NBC executives didn't think anyone would watch either, but they bought it anyway, hiding it away in the TV dead zone of summer. But against all odds, viewers began to watch, first a few and then many, until nine years later nearly 40 million Americans were tuning in weekly.
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4 out of 5 stars
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This bad narration is making me thirsty...
- De Audio Gra Gra en 10-06-16
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The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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General4 out of 5 stars 524
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Narración:4 out of 5 stars 429
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Historia4 out of 5 stars 425
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- De Thomas en 10-15-11
De: Carmine Gallo