Woo, Wow, and Win
Service Design, Strategy, and the Art of Customer Delight
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Woo, Wow, and Win
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Narrado por:
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Mike Chamberlain
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Woo, Wow, and Win reveals the importance of designing your company around service and offers clear, practical strategies based on the idea that the design of services is markedly different from manufacturing. Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Innovative yet grounded in real-world examples, Woo, Wow, and Win is the key strategy for winning customers - and keeping them.
©2016 Thomas A. Stewart and Patricia O'Connell (P)2016 HighBridge, a division of Recorded BooksLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Woo, Wow, and Win
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Terri
- 04-14-18
Great overview book
This book provides a nice overview of Service Design and several of the essential principles. I personally like the way this is not a textbook, rather it written in a casual tone that is easy to follow along with in and audio format.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- j bulldog
- 12-19-16
Not great for small business
The performance was monotone. A lot of the content examples are of big business, some of which were interesting. But overall I did not learn much new stuff.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- 212consulting
- 11-07-17
Design drives success
If you are trying to grow your business faster, try something other than more sales & marketing investments. Take a look at your service delivery design!
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