Writing for Impact
8 Secrets from Science That Will Fire Up Your Readers’ Brains
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Writing for Impact
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Narrated by:
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Bill Birchard
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By:
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Bill Birchard
About this listen
Read by the author.
Learn the keys to energizing your writing, engaging readers, and breaking out with influence.
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a listener, you will:
- Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.
- Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.
- Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.
- Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.
- Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Accompanying figures are included in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Bill Birchard (P)2023 HarperCollins LeadershipListeners also enjoyed...
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- Length: 9 hrs and 46 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 48
-
Story4 out of 5 stars 46
Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
-
5 out of 5 stars
-
A tour de force
- By Ivan on 07-05-11
By: Michael Kaplan, and others
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,664
-
Performance4.5 out of 5 stars 1,463
-
Story4.5 out of 5 stars 1,457
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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3 out of 5 stars
-
Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
-
Riveted
- The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe
- By: Jim Davies
- Narrated by: Matthew Josdal
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 61
-
Performance4.5 out of 5 stars 53
-
Story4 out of 5 stars 51
Professor Jim Davies's fascinating and highly accessible book, Riveted, reveals the evolutionary underpinnings of why we find things compelling. Drawing on work from philosophy, anthropology, religious studies, psychology, economics, computer science, and biology, Davies offers a comprehensive explanation to show that in spite of the differences between the many things that we find compelling, they have similar effects on our minds and brains.
-
4 out of 5 stars
-
Fun and excellent listen!
- By Alejandro Franco on 04-13-18
By: Jim Davies
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Ha!
- The Science of When We Laugh and Why
- By: Scott Weems
- Narrated by: Kalen Allmandinger
- Length: 7 hrs and 10 mins
- Unabridged
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Overall4 out of 5 stars 149
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Performance4.5 out of 5 stars 130
-
Story4 out of 5 stars 131
Humor, like pornography, is famously difficult to define. We know it when we see it, but is there a way to figure out what we really find funnyand why? In this fascinating investigation into the science of humor and laughter, cognitive neuroscientist Scott Weems uncovers what’s happening in our heads when we giggle, guffaw, or double over with laughter. While we typically think of humor in terms of jokes or comic timing, in Ha! Weems proposes a provocative new model.
-
3 out of 5 stars
-
Good place to start in the study of humor
- By Amazon Customer on 05-26-17
By: Scott Weems
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 73
-
Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
-
The Perfect You
- A Blueprint for Identity
- By: Dr. Caroline Leaf, Avery Jackson, Peter Amua-Quarshi, and others
- Narrated by: Margaret Winston
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 293
-
Performance4.5 out of 5 stars 244
-
Story4.5 out of 5 stars 238
There are a lot of personality tests out there designed to label you and put you in a particular box. But Dr. Caroline Leaf says there's much more to you than a personality profile can capture. In fact, you cannot be categorized! In this fascinating book, she takes listeners through seven steps to rediscover and unlock their unique "you quotient".
-
5 out of 5 stars
-
Hands down, the most helpful book I've listened to
- By Rose O'Connor on 07-31-17
By: Dr. Caroline Leaf, and others
-
Before You Know It
- The Unconscious Reasons We Do What We Do
- By: John Bargh PhD
- Narrated by: George Newbern
- Length: 11 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 147
-
Performance4.5 out of 5 stars 129
-
Story4.5 out of 5 stars 129
For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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1 out of 5 stars
-
Political jab
- By Brad on 10-20-17
By: John Bargh PhD
-
Out of Our Heads
- You Are Not Your Brain, and Other Lessons from the Biology of Consciousness
- By: Alva Noe
- Narrated by: Jay Snyder
- Length: 6 hrs and 54 mins
- Unabridged
-
Overall4 out of 5 stars 100
-
Performance4 out of 5 stars 51
-
Story4.5 out of 5 stars 51
Alva Noë is one of a new breed - part philosopher, part cognitive scientist, part neuroscientist - who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current science. In Out of Our Heads, he restates and reexamines the problem of consciousness, and then proposes a startling solution: Do away with the 200-year-old paradigm that places consciousness within the confines of the brain.
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4 out of 5 stars
-
A bold, yet ultimately unsupported, hypothesis
- By Keith Pyne-Howarth on 01-17-10
By: Alva Noe
-
The 7 Laws of Magical Thinking
- How Irrational Beliefs Keep Us Happy, Healthy, and Sane
- By: Matthew Hutson
- Narrated by: Matthew Hutson, Don Hagen
- Length: 9 hrs and 33 mins
- Unabridged
-
Overall4 out of 5 stars 63
-
Performance4.5 out of 5 stars 51
-
Story4 out of 5 stars 51
In this witty and perceptive debut, a former editor at Psychology Today shows us how magical thinking makes life worth living. Psychologists have documented a litany of cognitive biases and explained their positive functions. Now, Matthew Hutson shows us that even the most hardcore skeptic indulges in magical thinking all the time - and it's crucial to our survival. Drawing on evolution, cognitive science, and neuroscience, Hutson shows us that magical thinking has been so useful to us that it's hardwired into our brains.
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4 out of 5 stars
-
Highly enjoyable
- By David R Pinsof on 05-01-12
By: Matthew Hutson
-
Your Brain at Work
- Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
- By: David Rock
- Narrated by: Bob Walter
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,876
-
Performance4.5 out of 5 stars 3,122
-
Story4.5 out of 5 stars 3,089
In this book, we travel inside Emily's and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it, and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works - and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the listener, not only to survive in today's overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.
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5 out of 5 stars
-
Interesting Insights into the Brain
- By Tom Johnson on 11-28-12
By: David Rock
-
Intuition Pumps and Other Tools for Thinking
- By: Daniel C. Dennett
- Narrated by: Jeff Crawford
- Length: 13 hrs and 22 mins
- Unabridged
-
Overall4 out of 5 stars 426
-
Performance4 out of 5 stars 363
-
Story4 out of 5 stars 357
Over a storied career, Daniel C. Dennett has engaged questions about science and the workings of the mind. His answers have combined rigorous argument with strong empirical grounding. And a lot of fun. Intuition Pumps and Other Tools for Thinking offers seventy-seven of Dennett’s most successful “imagination-extenders and focus-holders” meant to guide you through some of life’s most treacherous subject matter: evolution, meaning, mind, and free will.
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4 out of 5 stars
-
Loved it, but some philosophy background needed.
- By LongerILiveLessIKnow on 11-14-13
-
Think, Learn, Succeed
- Understanding and Using Your Mind to Thrive at School, the Workplace, and Life
- By: Dr. Caroline Leaf, Robert Turner - afterword, Peter Amua-Quarshi - foreword
- Narrated by: Sandra Burr
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 481
-
Performance4.5 out of 5 stars 409
-
Story4.5 out of 5 stars 405
Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is... how?
-
4 out of 5 stars
-
Great new perspective
- By Felipe J. Flores III on 05-10-19
By: Dr. Caroline Leaf, and others
-
Louder Than Words
- The New Science of How the Mind Makes Meaning
- By: Benjamin K. Bergen
- Narrated by: Benjamin K. Bergen
- Length: 8 hrs and 1 min
- Unabridged
-
Overall4 out of 5 stars 444
-
Performance4 out of 5 stars 396
-
Story4 out of 5 stars 393
Whether it’s brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning - a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else’s mind. You can use it to talk about all sorts of things - from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer’s backhand to things that don’t exist at all, like flying pigs.
-
4 out of 5 stars
-
Fun But Technical--Glad I Got It On Sale
- By Gillian on 05-22-17
-
The Leading Brain
- Powerful Science-Based Strategies for Achieving Peak Performance
- By: Friederike Fabritius, Hans W. Hagemann
- Narrated by: Karen Saltus
- Length: 8 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 81
-
Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 64
There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
-
5 out of 5 stars
-
Understand your brain for a better life!
- By Khalid Sul on 02-23-18
By: Friederike Fabritius, and others
-
Mind in Motion
- How Action Shapes Thought
- By: Barbara Tversky
- Narrated by: Cassandra Campbell
- Length: 11 hrs and 17 mins
- Unabridged
-
Overall4 out of 5 stars 76
-
Performance4 out of 5 stars 65
-
Story4 out of 5 stars 65
In Mind in Motion, psychologist Barbara Tversky shows that spatial cognition isn't just a peripheral aspect of thought, but its very foundation, enabling us to draw meaning from our bodies and their actions in the world. Our actions in real space get turned into mental actions on thought, often spouting spontaneously from our bodies as gestures. Spatial thinking underlies creating and using maps, assembling furniture, devising football strategies, designing airports, understanding the flow of people, traffic, water, and ideas.
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2 out of 5 stars
-
Physically difficult to listen to
- By Claire Hay on 11-08-19
By: Barbara Tversky
-
The Mind Club
- Who Thinks, What Feels, and Why It Matters
- By: Daniel M. Wegner, Kurt Gray
- Narrated by: David Marantz
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 760
-
Performance4.5 out of 5 stars 670
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Story4.5 out of 5 stars 673
Nothing seems more real than the minds of other people. When you consider what your boss is thinking or whether your spouse is happy, you are admitting them into the "mind club". It's easy to assume other humans can think and feel, but what about a cow, a computer, a corporation? What kinds of minds do they have? Daniel M. Wegner and Kurt Gray are award-winning psychologists who have discovered that minds - while incredibly important - are a matter of perception.
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5 out of 5 stars
-
Who is the self in me? Am I part of something bigger?
- By Philomath on 03-24-16
By: Daniel M. Wegner, and others
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What listeners say about Writing for Impact
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- Dave Puckett
- 07-03-23
Real Tips Anyone Can Use to Write Better
Interesting information that is not commonly known but makes perfect sense and is easy to put into practice.
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