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Zucked
- Waking Up to the Facebook Catastrophe
- Narrated by: Roger McNamee
- Length: 12 hrs and 24 mins
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Publisher's summary
One of the Financial Times' Best Business Books of 2019
The New York Times best seller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it.
If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't.
Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.
And then comes the election of Donald Trump and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue and fortuitously meets up with some fellow travelers who share his concern and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook and the persuasion architecture of the attention economy more broadly—to our public health and to our political order.
Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Critic reviews
“A candid and highly entertaining explanation of how and why a man who spent decades picking tech winners and cheering his industry on has been carried to the shore of social activism.”—The New York Times Book Review
“A timely reckoning with Facebook’s growth and data-obsessed culture . . . [Zucked] is the first narrative tale of Facebook’s unravelling over the past two years . . . McNamee excels at grounding Facebook in the historical context of the technology industry.”—Financial Times
“[An] excellent new book . . . [McNamee] is one of the social network’s biggest critics. He’s a canny and persuasive one too. In Zucked, McNamee lays out an argument why it and other tech giants have grown into a monstrous threat to democracy. Better still he offers tangible solutions . . . What makes McNamee so credible is his status as a Silicon Valley insider. He also has a knack for distilling often complex or meandering TED Talks and Medium posts about the ills of social media into something comprehensible, not least for those inside the D.C. Beltway . . . McNamee doesn’t just scream fire, though. He also provides a reasonable framework for solving some of the issues . . . For anyone looking for a primer on what’s wrong with social media and what to do about it, the book is well worth the read.”—Reuters
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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To Save Everything, Click Here
- The Folly of Technological Solutionism
- By: Evgeny Morozov
- Narrated by: Stephen Hoye
- Length: 15 hrs and 59 mins
- Unabridged
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In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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The about face shift in view I've been looking for
- By McKane on 03-18-15
By: Evgeny Morozov
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Captive Audience
- By: Susan P. Crawford
- Narrated by: Carol Hendrickson
- Length: 12 hrs and 17 mins
- Unabridged
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Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband.
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Great info, dry delivery
- By Chase Vaughan on 02-12-16
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Who Controls the Internet
- Illusions of a Borderless World
- By: Jack Goldsmith, Tim Wu
- Narrated by: Bob Loza
- Length: 6 hrs and 24 mins
- Unabridged
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Is the Internet erasing national borders? Who's really in control of what's happening on the Net--Internet engineers, rogue programmers, the United Nations, or powerful countries?In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world.
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Mostly delves into questions of law
- By Amazon Customer on 05-07-11
By: Jack Goldsmith, and others
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
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Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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Pretty good but not complete
- By Casey on 10-29-17
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
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Program or Be Programmed
- Ten Commands for a Digital Age
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 3 hrs and 28 mins
- Unabridged
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In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
- By Bjarne on 02-05-15
By: Douglas Rushkoff
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Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- By: Christopher M. Schroeder
- Narrated by: Christopher M. Schroeder
- Length: 7 hrs and 24 mins
- Unabridged
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Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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Inspiring stories
- By Raafat Zaini on 02-13-15
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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Whiplash
- How to Survive Our Faster Future
- By: Joi Ito, Jeff Howe
- Narrated by: James Foster
- Length: 7 hrs and 48 mins
- Unabridged
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Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.
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Just general advice on how to survive
- By A. Yoshida on 09-01-17
By: Joi Ito, and others
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What listeners say about Zucked
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Pete H.
- 02-19-19
Is Facebook really a threat?
Lots of repetition about how Facebook determines what ads to show you. But no real evidence about how this is a "threat to democracy," which must have been mentioned 30 times. What actually might be a threat is McNamee's call for government regulation of content.
No one is forced to read the ads, or even to use Facebook. On the other hand, he made some good points about how FB and Google are anti-competitive.
The narration was somewhat annoying, using nonstop hyped-up intonation to sell his points. For TV interviews this works, but not in a 12 hour narration.
Still, it's a must-read for junkies of Silicon Valley stories, like me!
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4 people found this helpful
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- Sheryl Axline
- 03-09-19
Eye-opening and important
An honest chronicle and thoughtful analysis of a critically important topic. In short: Read this book!
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- Anonymous User
- 05-18-19
Wow!
This is a fascinating book on a very important topic that effects much of the world. It was very well written and Roger did a great job on the narration as well!
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2 people found this helpful
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- Amazon Customer
- 03-31-19
Human driven technology is the next big thing
McNamee presents an excellent overview of how and why existing social platforms are harming society. These companies have exploited their users to maintain rapid growth. McNamee makes a compelling case for antitrust law to apply given the implicit value of user data that is being extracted at an exponentially growing rate.
We need new and innovative companies who will serve needs of the users first and build a better bicycle for the mind. We can see a new renaissance of innovation if Silcon Valley takes McNamee’s advice and embraces human driven technology as the next big thing.
It is time we end this game of whack-a-mole, constantly reacting to repeated disasters perpetrated by irresponsible platforms. We need technology that is actively good, that applies real engineering know-how towards empowering users. Let’s learn from the moral failures of the past and build smarter systems with better incentives.
As an entrepreneur I find this book truly inspiring, and McNamee puts a sharp point on the goals towards which I am personally working. I believe we can build better tech that puts people in control instead of algorithms, promotes healthy conversations, and begins to reverse the damage done to our society.
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- Scott Henson
- 04-18-19
Personal Wealth v. Public Health
I listened to this book over the past couple of months and kept thinking about my expectations of tech and what their role should be. Is the role of Facebook, Amazon, Google and others to help make society as a whole better or to focus on wealth building for their employees and share holders with "the next great thing"? Can both co-exist in an ethical way? This book does a good job of covering the journey of one player in tech - Facebook - and asks the listener (reader) to contemplate their relationship with tech. I have been through a similar journey in tech over the past 25 years as a "cheerleader" and now feel like I am falling more on the activist side as well to help people at least be aware of the potential perils of putting blind faith into tech as the answer to all of the problems we face as humans. I highly recommend the book for anyone wishing to think deeper on the topic of privacy, our rights at citizens, and to reflect openly and honestly about how much of a "bubble" we are in with the information we receive. One constructive criticism I have is that I do believe the Audible book would have been better served by a professional narrator vs. the author. While it's good to hear Roger's voice in the book I think the Epilogue where there are letters and bibliography would have been a good place for this. I think the message would land better for listeners with a professional narrator for the main portion of the book. Thanks again for a great book and causing me to pause, reflect, and think more deeply about a very important set of topics.
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- Daniel Gnecco
- 05-15-19
Wow
Thanks for writing this. I enjoyed your perspective and level of detail and contextual background for this very important topic.
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- Brad
- 02-06-19
IT'S ALL HERE.
I got a Facebook account back in 2009. I only had it for a number of months when I started noticing subtle little things about it that creeped me out. I decided to delete my account and found out that deleting a Facebook account was far from intuitive, and the procedure constantly changes. This creeped me out still further. I eventually deleted it. Then curiosity got the better of me (either that or peer pressure) when, after 6 years had gone by and Facebook was not only still around, but was by then ubiquitous, I signed up again with a new account. The second experience was even creepier and lasted only 4 days. The antisocial aspect of "Social Media" seemed so obvious to me; you could say I became The Man Without A Facebook.
Since 2015, I've been waiting for THIS book. I've even ordered a couple of print editions to give people I know -- to tell them "See! See! You've got to get off Facebook (and all it's other so-called products!"). About only thing keeping this book from achieving perfection is about halfway into chapter 2, McNamee, bless 'em, slipped and began a sentence with the dreaded "That said,". I decided to overlook this otherwise fatal flaw... this time.
A "must read".
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13 people found this helpful
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- Robert ONeill
- 02-24-19
Who the F***?
I did not know who roger McNamee was before. I do now. He shares some fascinating experiences from inside and around FB. Very comprehensive enlightening intelligent worthwhile read. A panoramic view of the online world and social media beyond Facebook. This should be mandatory for anyone in congress who is less interested in ego and politics and actually wants to make a difference in the world. Social media is not a bad thing. But bad actors have mastered it beyond our current controls.
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7 people found this helpful
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- Devin D. Thorpe
- 03-23-19
must read
if you are still on Facebook, you need to read this book. even if you are not convinced to get off, you will never see it the same again.
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6 people found this helpful
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- El Bruno tal
- 03-18-20
Great quotes and real challenge to the norm
All in all I consider this book to be one of the best self-defense tools against the ignorance of the new technologies that surround us. Only comparable in that category to "Trust me, I'm lying", and I hold that book also on really high regard.
In general I didn't like the narration so much. The tone sounds often more lecturing than narrating. However, I really enjoyed listening to the author's story, told by himself. It was really fascinating, engaging and different.
The convenience of the social networks, like many others, has become a dependency. Now we are entering in the abusive relationship part, and we have to open our eyes to that.
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