"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

See omnystudio.com/listener for privacy information.

We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq.

See omnystudio.com/listener for privacy information.

Who would have thought a college kid and a school dropout (selling old mobile phones) will one day be the owner of a multimillion dollar stock trading app! In this episode of Brand Tales, we take you to the journey of Zerodha.

See omnystudio.com/listener for privacy information.

Lenskart has captured over 70% of the eyewear industry of India. The journey of Peeyush Bansal, the founder of Lenskart has been a journey of crazy rides, from leaving a thriving career at Microsoft to understanding the core of Indian Consumer behaviour. Delve into this amazing episode of Lenskart.

See omnystudio.com/listener for privacy information.

What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself.

See omnystudio.com/listener for privacy information.

In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM

See omnystudio.com/listener for privacy information.

In this episode of Brand Tales, RJ Atiq takes you behind the story of the 2nd youngest millionaire of India, and how Oyo came to life.

See omnystudio.com/listener for privacy information.

In this episode of Brand Tales, RJ Atiq takes you to the story behind one of the biggest electronics brand - Samsung, and its journey from a small grocery store to a major electronics brand.

See omnystudio.com/listener for privacy information.