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Сила привычки. Почему мы живем и работаем именно так, а не иначе
- Чарльз Дахигг. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 22 mins
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Сила привычки. Почему мы живем и работаем именно так, а не иначе
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Publisher's summary
Книга Дахигга Чарльза Сила привычки. Почему мы живем и работаем именно так, а не иначе объясняет, как формируется ежедневное поведение и как его изменить. Впервые этой проблемой автор заинтересовался во время командировки в Ирак. Он услышал об американском майоре, которому удалось безболезненно погасить беспорядки в городе Куфа. Просматривая видеозаписи, военный увидел, что разгневанным людям на площади предлагают горячую еду и напитки. Тогда он предложил властям задерживать продавцов еды. В результате голодные протестующие спокойно разошлись по домам к восьми вечера. Автор помогает находить глубинные спусковые механизмы ненужных привычек и менять их. Это особенно важно в условиях, когда этими привычками манипулируют рекламные компании, заставляя совершать бесполезные покупки.
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