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010: Czym jest storytelling?
Apr 14 2024
Length: 19 mins
Podcast

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010: Czym jest storytelling?

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Summary
W komunikacji biznesowej od lat mówi się o storytellingu. Zauważyłem, że storytelling dzieli ludzi na dwa obozy: na tych, którzy go wielbią i na tych, którzy go nie stosują, bo się go boją. Ja sam siebie nazywam stroytellingowym symetrystą. Dlaczego? W tym odcinku to wyjaśnię.

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