• #02 with Anna Heinendirk - Director Marketing, Strategy & Business Development at Schaeffler USA

  • Feb 7 2023
  • Length: 47 mins
  • Podcast

#02 with Anna Heinendirk - Director Marketing, Strategy & Business Development at Schaeffler USA

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  • Summary

  • As she’s responsible for the whole AMERICAS region we talked about differences in the markets and their local approach. Motorsports sponsoring, specifically the Schaeffler Funny car – I am not making that up, that’s how its called. But also serious business as the difficult supply chain situation during and post pandemic, Annas favorite topic she’s dealing with Digitalisation and how it supports creating additional services, how telematics data plays into that and the two nig Es – Ecommerce & Electrification. Anna has a vast knowledge in all these fields, she’s pretty smart, it was great to get all the insights on how Schaeffler is approaching these challenges. She’s definitely one of the new generation of leaders you’ll want to watch.
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