What does it mean “to leverage your brand”? And how would you do that? Our guests in Start A Brewery Podcast Episode 022 have answers, and do an wonderful job of connecting the discussions in Episode 006: Understanding Your Market & Creating Your Brand Identity and Episode 021: Creating Your Marketing Plan as well. Covering a wide range of topics – from brand strength to brand refresh, social media influencers, and consistency (the episode theme), Taylor Seidler of SeaThirst Creative and Jenny Mann of DIY Social Media for Breweries and Jenny Mann Photography bring examples, stories, and some really actionable insights to the table.

Taylor Seidler, Creative Director, SeaThirst Creative

Now living in Western North Carolina, Taylor started her award-winning design life as an editorial designer at a Boston alt-weekly, moving on to be creative director for a beer magazine & website. Now she’s focused on branding, marketing, and finding the best spots for a hike or canoe trip.

Jenny Mann, Founder of DIY Social Media for Breweries and Jenny Mann Photography

For over 11 years, Jenny has been a huge advocate for craft beer, while working for some of the top breweries and craft beer bars in the San Diego beer community. Her experience includes homebrewing, beertending, developing brewery tours and draft maintenance programs, education, management, sales and marketing. She is a Certified Cicerone and has photographed over half the breweries in San Diego. After seeing the need for beer-specific social media in the craft-beer industry, especially over the last two years, she built a business and online community designed specifically to navigate and guide small-to-medium-sized breweries and brewpubs through the wacky and everchanging world of algorithms and social media to help them get their messages and products out to the masses. Jenny travels all over the country coaching and speaking in front of local brewer guild memberships, helping brewing companies create thoughtful, informative, timely posts to keep fans and followers in the know.

About StartABrewery

StartABrewery is a collaboration amongst a fun group of craft beer industry veterans who are often invited to speak at beer business / brewing education programs. Each has offered to share their knowledge and experience to support the craft beer community as a whole by helping fledgling breweries in planning.

Conceived and coordinated by Candace L. Moon, The Craft Beer Attorney, and Laura Lodge of Customized Craft Beer Programs, StartABrewery is provided as an educational resource for those dreaming of opening a brewery, those who are taking steps to make their dream a reality, and those who are opening their brewery doors and living it.

The following music was used for this media project:
Music: Positive Fat Bass Intro Loop by WinnieTheMoog
Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop
License (CC BY 4.0): https://filmmusic.io/standard-license