• 025 - Structuring Recurring Services

  • Apr 17 2024
  • Length: 31 mins
  • Podcast
025 - Structuring Recurring Services By cover art

025 - Structuring Recurring Services

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  • Summary

  • Main talking points

    In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:

    • Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability.
    • The risks of not having a structured offer and how clients can influence the services' scope without a clear framework.
    • Broader application of these principles beyond SEO, including web design and other services.
    • Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development.
    • How an onboarding or discovery phase helps you properly set up clients, understand their needs, and build an effective strategy.
    • Emphasis on setting clear expectations from the start to prevent misunderstandings about deliverables and to maintain client satisfaction.

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