Simon has worked in sales for over 20 years, and has helped companies like Cisco, Google, T-Mobile, and Intel. He is also the founder of NorthStar Consulting, a sales consulting company that helps companies increase their sales effectiveness.

In this episode, Simon shares his insights on:

- The key attributes of successful salespeople
- The difference between selling to large enterprises and startups
- The sales strategies that work best in today's marketplace
- And much more!

Sales effectiveness is the ability to sell your product or service in a way that is efficient and profitable. There are many similarities between sales effectiveness for different types of businesses, such as the need to understand your customer and what they want, the importance of building relationships, and the need to be constantly learning and adapting your sales strategy. However, there are also some key differences, such as the specific approaches that may be more or less effective for different types of companies.

To improve your sales effectiveness, you need to start by understanding what is working and what isn't in your current sales process. This can involve analyzing metrics like conversion rates, average deal size, and win rates to identify areas

Sales effectiveness is a critical skill for any business, regardless of size or industry. The podcast notes shared in this episode provide some great insights into what sales effectiveness is, the similarities and differences between selling for different types of businesses, and how you can improve your own sales effectiveness.