My next guest is Adrienna McDermott of Ava And The Bee. As a former wedding professional and current agency owner who has served over 250 vendors around the world, Adrienna is a sought-after thought leader in the world of wedding marketing and strategy. After spending many years as a bridal boutique owner, wedding planner, and florist, she intimately understands the challenges that vendors face in the always-changing digital world and how important it is to stand out from the rest.

Ava & the Bee, is the in-house marketing studio for wedding professionals ready for inclusive, results-driven marketing that creates freedom in their business and cultivates a client connection and experience before they even speak with you.

In this episode Adrienna shares her story and how she got an early start by leaping into a wedding business and partnership. She shares how an impactful moment in her life led her to shift gears and how Ava and the Bee was born.

As I am sure you can tell by the guests we have on here, I love experts that are or were formerly planners. I think it’s so helpful for us all to hear their stories and to learn from experts that really understand the unique struggles the wedding industry faces so you have solutions to those challenges as well as the advice and insight into how to improve your business strategies.

In this episode:

• Adrienna’s Story

• Balancing the Client Experience and Business Strategy

• Reinventing Yourself in the Wedding Industry

• The Importance of Supportive Wedding Community

• Starting a Marketing Agency for Wedding Professionals

• The Importance of a Strong Website

• Building Trust and Consistent Messaging

• Advice for Planners at Different Stages

• Leveraging Your Vendor Network

• Services Offered by Adrienna's Agency, Ava & the Bee

Connect with Ava and the Bee

Website | Instagram | Facebook | Pinterest

DIY Website & Social Media Audit

https://avaandthebee.myflodesk.com/website-audit

Today's episode is brought to you by the Planner Life Academy online course.

What is the most important thing to do when you want to become a successful wedding planner?

Whether you're just starting out or you're ready to level up, these questions constantly creep in. How can I charge more? How do I book more clients? How can I do this better? This must not be this hard. Everybody else seems to be doing better than me. I've been there.

And I've learned so many things the hard way so that you don't have to. The thing is, the path to overcoming doubt is different for everyone, and you can't Google your way to success. I have done over 900 weddings and events, and I've learned so many ways to improve my customer experience, organization, design skills, and wedding day process.

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The Planner Life Academy online course is 45 topics, over 16 hours of video lessons, and all of our templates to help you make immediate upgrades to your business.

Friend, please stop doubting that you have what it takes to succeed.

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