• 07|The educators of Marketing and how they are equipping Millennials and Gen Z for the world of work

  • Apr 8 2024
  • Duración: 1 h y 10 m
  • Podcast

07|The educators of Marketing and how they are equipping Millennials and Gen Z for the world of work

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  • Resumen

  • This chapter, was an opportunity for us to pause and reflect on the education marketers receive in higher institutions and how today's marketing students are being equipped for the constantly evolving industry that demands innovative and adaptable professionals.


    Our discussion with Melusi Makhoba, a marketing lecturer at the University of Johannesburg, covers the following points:


    1. The current landscape of marketing education.

    2. How Millennials are being prepared for the industry workforce.

    3. Lessons learned during the disruptive pandemic.

    4. The significance of utilising various strategies in a social media-centric world.

    5. Considerations for brand custodians.

    6. The importance of data collection.

    7. Balancing logic and emotion in market communication strategies.
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Marketing Economía
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