• 09 CAS Sales: Building a CAS Go-To-Market Strategy [4 of 5]

  • Jul 9 2024
  • Length: 5 mins
  • Podcast

09 CAS Sales: Building a CAS Go-To-Market Strategy [4 of 5] By cover art

09 CAS Sales: Building a CAS Go-To-Market Strategy [4 of 5]

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  • Summary

  • Today, we are in part 4 of a 5-part series on how to build a Go-to-Market strategy for your CAS firm. In today's episode, we cover how to think about developing a marketing distribution strategy for your CAS firm - building content.

    Here are the 5 topics in order:

    • Identifying the right audience for your CAS firm
    • Creating a value proposition for your CAS firm
    • Deciding your pricing strategy
    • Choosing a marketing distribution strategy for your CAS firm
    • Choosing the right sales metrics to track
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