• 09|The breadth and depth of PR & Marketing in the age of AI

  • May 18 2024
  • Duración: 1 h y 18 m
  • Podcast

09|The breadth and depth of PR & Marketing in the age of AI

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  • Resumen

  • Storytelling is a deeply rooted tradition in African culture. Engaging in a collaborative dialogue encompassing Public Relations, Communication, and Marketing with Dineo facilitated the seamless creation of comprehensive chapters that resonate authentically and emotionally.

    Our conversation touched on

    1.Her history in the agency space

    2.Getting guidance and support from female professionals

    3.The importance of involving PR at the beginning of any

    brand conversation

    4.Her view of marketers both from and agency and

    corporate perspective

    5. The disengaged Marketer

    6. Working in silos and the chaos it creates

    7. Brands and the use of data

    8. AI now and the future impact within the creative space

    and how one can prepare for the obvious shift.
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