Ricky Richardson, CEO of Eggs Up Grill, joins the Jonathan Hill to discuss the origin of the brand and his journey in the restaurant and franchise industry. He highlights the impact of the COVID-19 pandemic on the industry, including the acceleration of digital and third-party delivery services. Richardson also discusses the challenges of maintaining value in the restaurant industry and the importance of technology in enhancing the guest experience. He shares the key strategies that have contributed to the significant growth of Eggs Up Grill, including a focus on brand authenticity, operational excellence, and franchisee support. Richardson credits his mentor, Nick Shepard, for shaping his leadership style and emphasizes the importance of family in his personal and professional life. Ricky Richardson enjoys working with Habitat for Humanity and serving on the Board of Directors for his local chapter. He finds fulfillment in helping families achieve their dream of homeownership and creating a legacy for future generations. Ricky also discusses the unique business model of Eggs Up Grill, which focuses on the breakfast day part and offers approachable and affordable menu options. The brand is rapidly expanding and plans to introduce a new menu and technology tools to support franchisees.