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In today's episode:
Do you ever see a colleague or competitor being interviewed by a local media outlet and wonder, "How did that happen? Why are they being interviewed? Why not me?"

Or maybe you see them and think, "That's fine...no one pays attention to local media coverage."

In today's episode I start by discussing the benefits of becoming well-known in the city or town where you live. There are three important reasons why you should take the time to build awareness for your business or personal brand in your local market. Then I talk about what you can do to increase your visibility and influence in your local market.

You'll learn:

• [3:49]  Why you should build relationships with local media, events and thought leaders.
• [5:25]  How local influence creates new opportunities. 
• [7:07]  The benefits of being top-of-mind locally for your business or expertise .
• [10:35]  How to get featured in local media.
• [12:50]  Build buzz by collaborating with other local businesses to host a networking event for prospective clients. 
• [15:06] The benefits of teaching at a local college or university. 

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