• Lustosa Marketing Season 2 Videos EP5 - The fluff and the numbers in marketing.
    Mar 1 2023

    Marketing experts have been kept out of boardroom and decision-makers discussions for decades because they were seen as experts in creating pretty things, not as drivers of revenue growth. But marketing has elements of both; and who's to say we can't create pretty things that generate sales?


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    8 mins
  • Lustosa Marketing Season 2 Videos EP4 - You don't have to dance on social media, but you can.
    Mar 1 2023

    With a new trend every day, many have been left wondering... do I need to dance on social media, to grow engagement? No, you don't have to. But you can if it is aligned to your personality and brand.


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    7 mins
  • Lustosa Marketing Season 2 EP3 - You are only one post away from your next big client.
    Mar 1 2023

    Social media has become an incredible sales tool but many businesses are missing the mark by not being strategic about what they post. Once you realise that one post can bring you new revenue, you realise that investing in professional social media marketing will give you great ROI.


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    8 mins
  • Lustosa Marketing Season 2 Videos EP2 - Only listen to this if you are busy!
    Mar 1 2023

    For far too long we have been using 'being busy' as a badge of honour. Truth is, being busy is not a sign of prosperity, but a sign that things need to change. Being busy is bad for business, our personal life and mental health. So if you are busy, make sure to listen to this episode.


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    7 mins
  • Lustosa Marketing Season 2 Videos EP1 - Why it pays to be curious.
    Mar 1 2023

    Do you have a natural curiosity? What if I told you that your curiosity could lead to an increase in sales & profits? You see, the brain loves to figure out problems, so if you ask yourself random questions about your business, it could lead to more income. In this episode, we will take a look at a couple of examples of questions you might want to start asking yourself. You might just be surprised at how it can lead to sales or profits you didn't even realize you had prior to the question.


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    6 mins
  • 6 : Is your website looking tired? Here is how to inject some caffeine into it.
    Mar 1 2023

    Websites have been an integral component for businesses over the past decade. However, the Covid-19 pandemic has accelerated the need for websites. Whether your business has been in operation for ten years or just ten days, you need an online presence.

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    13 mins
  • 5 : Marketing Budgets: Why aren’t small businesses doing them and why they should.
    Mar 1 2023

    Whether you are a sole trader, a small-medium business owner, or you’re working for a big company, marketing is a good investment. In this episode, we focus on marketing budgets. Why are most small businesses not doing them? We also focus on the essential components of a marketing budget, its importance, and how much you should spend on your marketing budget.

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    13 mins
  • 4 : You've got mail! Why Email Marketing is the best tactic for the small budgets
    Mar 1 2023

    Today's episode is very exciting because it's a marketing tactic, that if you're not taken advantage of listening to these episodes with pen and paper in hand, and it will give you some really great insights on why you should start exploring email marketing.

    She will give some insight on email marketing and free marketing platforms that allow you to send email marketing for free

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    14 mins