• Leveraging Paid - If You Build It, They Won’t Automatically Come
    Jul 24 2024

    On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Marketing Assistant at PTE and a Meta Certified Media Buying Professional. The two discuss why the saying "if you build it, they will come" doesn't necessarily apply to digital marketing.

    The episode explores ways to leverage paid strategies to grow your business, including advertising with Meta, LinkedIn campaign management, and Google pay-per-click.

    Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

    #marketing #business #communication #strategy

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    24 mins
  • Alphabet Soup: ORM and UGC
    Jul 10 2024

    On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Digital Marketing Coordinator at PTE. The two discuss ORM and UGC—not alphabet soup, but two important ways to improve your brand and maintain a strong reputation and presence online.

    The episode dives into what online reputation management and user-generated content are, and strategic ways to use both to help your business.

    Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

    #marketing #business #communication #strategy

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    11 mins
  • Building Your Marketing A-Team
    Jun 26 2024

    On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Hannah Ramsey, Client Relations Specialist at PTE. The two discuss how you can build a high-performing marketing team to help grow your business.

    The episode dives into deciding what marketing model works best for your business, determining what you’re looking for out of marketing, questions you should ask yourself or a marketing partner you’re considering, and more.

    Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

    #marketing #business #communication #strategy

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    13 mins
  • Introducing Season 2 of 1000 Ways to Market Your Business
    Jun 12 2024

    Season 2 of 1000 Ways to Market Your Business is here! In this podcast, Samantha Scott, APR, President of Pushing the Envelope (PTE), a strategic marketing communication firm, takes listeners on a journey of all things marketing. She shares tried and true - and some new - marketing strategies that can help any business grow.

    In this episode, Scott introduces what listeners can expect in the second season, including building a high-performing marketing team, user-generated content and online reputation management, paid and organic social tips and tools, influencers, leveraging public relations, and more. We'll also be welcoming in some new guests!

    Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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    2 mins
  • Social Media Marketing
    Oct 4 2023

    On this episode of 1000 Ways to Market Your Business, Digital Marketing Specialist Tricia Mullis is back! She and Samantha Scott, APR., dive into the world of social media, and they discuss how it is used for marketing.

    Samantha and Tricia explain each social media platform, effective strategies, and creative execution. Tune in to learn all about social media's role in growing your business, or visit www.getpushing.com to contact the PTE team for help today!

    #socialmedia #marketingtools #businessgrowth

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    19 mins
  • Crisis Communication 101
    Sep 20 2023

    On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR., is joined by two PTE team members, Marketing Manager Patricia Crump and Communication Specialist Caitlyn Anderson, APR., to discuss crisis communication.

    Valuable information is shared in this episode, including how to effectively prepare for a crisis and how to respond if it occurs. Tune in to learn more, or visit www.getpushing.com to contact the PTE team for help today!

    #crisiscommunication #business

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    26 mins
  • Grow Your Business With Digital Tools
    Sep 6 2023

    On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR., is joined by Digital Marketing Specialist Tricia Mullis to discuss promoting companies through digital tools.

    During this episode, Samantha and Tricia discuss how to use online marketing tools such as email, social media, and search engines to help promote and grow businesses.

    Tune in to learn more, or visit www.getpushing.com to contact the PTE team for help today!

    #socialmedia #marketingtools #business

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    20 mins
  • Tell Your Story
    Aug 23 2023

    Samantha Scott, APR., returns for the fifth episode of 1000 Ways to Market Your Business. Together with Caitlyn Anderson, APR., the two discuss the art of storytelling and how companies can use it to engage their target audiences.

    This episode is filled with valuable intel on how to tell stories through social media, video content, and media relations. Tune in and learn how to leverage storytelling to grow your business!

    If you need help, visit www.getpushing.com.

    #publicrelations #storytelling #video

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    16 mins