Your host, Austin LaRoche, talks with the Founder of My Amazon Guy, Steven Pope. Amazon's vast customer base presents a lucrative opportunity for sellers, but as Stephen highlighted, it's not without its challenges. The platform's complexity demands a strategic approach and a solid understanding of its inner workings. Stephen emphasized the importance of expertise and the need for a significant budget and investment to thrive in this competitive marketplace. He also shared his perspective on which product categories and industries fare better on Amazon, advising sellers to stick to what they know and understand.

Stephen's entrepreneurial journey is nothing short of inspiring. After being laid off, he faced uncertainty but chose to take a leap of faith and start his own company. Within just 90 days, My Amazon Guy saw substantial revenue, leading to rapid growth and the need to scale up to an impressive 500 employees. Stephen candidly discussed the challenges of managing this growth, including the innovative internship program that became a cornerstone of the company's success, offering a learning platform for those new to Amazon.

Learn more about Steven's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.