• 11. Fundamentals of product marketing w/ Yasmine Helmy, growth lead @ Trella & ex-Instabug

  • May 31 2021
  • Length: 35 mins
  • Podcast

11. Fundamentals of product marketing w/ Yasmine Helmy, growth lead @ Trella & ex-Instabug By cover art

11. Fundamentals of product marketing w/ Yasmine Helmy, growth lead @ Trella & ex-Instabug

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  • Summary

  • Yasmine Helmy is a growth and product marketer with 7+ years of experience in product marketing, growth leadership, demand generation, and SaaS strategies. She has built and scaled Instabug's self-serve growth engine to more than 30,000 mobile teams around the globe and is currently head of global growth at Trella, another fast-growing Egyptian startup.  

    On this episode, Yasmine explains what product marketing is and shares the fundamental frameworks for establishing a product's positioning and developing a go-to-market plan. 

     
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