In this episode hosts Dan Rosenberg and Stephanie Lang chat with Jeremy Kagan, digital marketing expert and adjunct professor at Columbia Business School. Kagan discusses cutting through the noise in B2B marketing, the role of AI, price transparency, and more. Tune in for actionable insights and real-life examples on innovative B2B marketing strategies.

00:31 Guest Introduction: Jeremy Kagan

00:53 Jeremy's Journey and Current Work

02:44 Biggest Challenges in B2B Marketing

03:19 Cutting Through the Noise

04:06 Innovative Tools and Campaigns

05:48 Common Mistakes in B2B Marketing

06:52 Wishes for B2B Marketing Tools

09:30 Recent Wins and Personal Highlights

11:14 Frameworks and Mindsets for Success

13:32 Podcast Recap and Closing Remarks

Related Links

> Textbook Ventures: https://www.textbook.vc/

> GOCharlie.ai: marketing, social media and e-commerce focused generative AI (https://gocharlie.ai/)

> Branchlab: cookieless ID for CTV health care advertisers (https://branchlab.com/)

> SWYM.ai: Stop Wasting Your Money - AI for media bidding and buying (https://www.swym.ai/)

> Textbook: Digital Marketing: Strategy & Tactics - 3rd Edition (https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed)
> The IIHS Safe Vehicles for Teens Buying Guide: https://www.iihs.org/ratings/safe-vehicles-for-teens

> NYC Founder First VC Awards: https://www.forumvc.com/blog-posts/list-of-the-top-nyc-founder-first-investors

In this episode hosts Dan Rosenberg and TJ Perrin talk with Brandon Rhoten, CMO at GroundTruth. Rhoten shares his journey across B2B and B2C marketing, the biggest challenges in the B2B space, and effective campaigns, tools, and strategies. They dive into the importance of creative impact, integrating marketing tools, and making decisions driven by core problems and keeping sight of the big idea.

00:32 Guest Introduction: Brandon Rhoten

01:01 Brandon's Journey in Marketing

02:13 Challenges in B2B Marketing

03:00 Successful Campaigns and Tools

04:28 Common Mistakes in B2B Marketing

06:34 Some Wins in Marketing and Life

08:09 Effective Frameworks and Processes

11:09 Recap and Closing Remarks

In this episode hosts Dan Rosenberg and Nika Sokolova interview Terrence Richardson, Head of Marketing at Derivative Path. They discuss the unique challenges of B2B marketing, particularly in the finance and fintech sectors, and explore effective tools, strategies, and frameworks such as advanced measurement, AI, and the 3 Cs framework.

00:31 Guest Introduction: Terrence Richardson

01:01 Terrence's Background in B2B Marketing

01:51 Biggest Challenges in B2B Marketing

02:46 Effective Tools and Tactics

04:32 Common Mistakes in B2B Marketing

06:37 Recent Wins and Success Stories

07:40 Frameworks for Decision Making

09:27 Conclusion and Key Takeaways