In this episode hosts Dan Rosenberg and Stephanie Lang chat with Jeremy Kagan, digital marketing expert and adjunct professor at Columbia Business School. Kagan discusses cutting through the noise in B2B marketing, the role of AI, price transparency, and more. Tune in for actionable insights and real-life examples on innovative B2B marketing strategies.

00:31 Guest Introduction: Jeremy Kagan

00:53 Jeremy's Journey and Current Work

02:44 Biggest Challenges in B2B Marketing

03:19 Cutting Through the Noise

04:06 Innovative Tools and Campaigns

05:48 Common Mistakes in B2B Marketing

06:52 Wishes for B2B Marketing Tools

09:30 Recent Wins and Personal Highlights

11:14 Frameworks and Mindsets for Success

13:32 Podcast Recap and Closing Remarks

Related Links

> Textbook Ventures: https://www.textbook.vc/

> GOCharlie.ai: marketing, social media and e-commerce focused generative AI (https://gocharlie.ai/)

> Branchlab: cookieless ID for CTV health care advertisers (https://branchlab.com/)

> SWYM.ai: Stop Wasting Your Money - AI for media bidding and buying (https://www.swym.ai/)

> Textbook: Digital Marketing: Strategy & Tactics - 3rd Edition (https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed)
> The IIHS Safe Vehicles for Teens Buying Guide: https://www.iihs.org/ratings/safe-vehicles-for-teens

> NYC Founder First VC Awards: https://www.forumvc.com/blog-posts/list-of-the-top-nyc-founder-first-investors

In this episode hosts Dan Rosenberg and TJ Perrin talk with Brandon Rhoten, CMO at GroundTruth. Rhoten shares his journey across B2B and B2C marketing, the biggest challenges in the B2B space, and effective campaigns, tools, and strategies. They dive into the importance of creative impact, integrating marketing tools, and making decisions driven by core problems and keeping sight of the big idea.

00:32 Guest Introduction: Brandon Rhoten

01:01 Brandon's Journey in Marketing

02:13 Challenges in B2B Marketing

03:00 Successful Campaigns and Tools

04:28 Common Mistakes in B2B Marketing

06:34 Some Wins in Marketing and Life

08:09 Effective Frameworks and Processes

11:09 Recap and Closing Remarks

In this episode hosts Dan Rosenberg and Nika Sokolova interview Terrence Richardson, Head of Marketing at Derivative Path. They discuss the unique challenges of B2B marketing, particularly in the finance and fintech sectors, and explore effective tools, strategies, and frameworks such as advanced measurement, AI, and the 3 Cs framework.

00:31 Guest Introduction: Terrence Richardson

01:01 Terrence's Background in B2B Marketing

01:51 Biggest Challenges in B2B Marketing

02:46 Effective Tools and Tactics

04:32 Common Mistakes in B2B Marketing

06:37 Recent Wins and Success Stories

07:40 Frameworks for Decision Making

09:27 Conclusion and Key Takeaways

In this episode, Dan kicks off Season 2 of the podcast with excerpts from an interview with B2B marketing experts Hannah Budreski and Jessica Fernandez at the Imaginarium Summit. They discuss challenges in B2B marketing, leveraging events, sponsorships, and more in just 11 minutes.

00:10 Welcome to Season 2: Insights and Reflections

00:41 Season 1 Recap: Guests and Themes

02:07 Kicking Off Season 2 with Insights from the Imaginarium Summit

02:54 Deep Dive: Leveraging Events and Sponsorships in B2B

04:30 Challenges and Strategies in B2B Marketing

09:09 The Future of Events in B2B Marketing

11:14 Wishing for the Perfect B2B Marketing Tool

12:21 Wrapping Up: Quick Insights in 11 Minutes

In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in decision-making, and the need for better measurement and attribution in the industry.

00:40 Special Guest Introduction: Mike Romoff

01:01 Mike's Background and Current Work

01:50 Challenges in B2B Marketing and Solutions

05:20 Emotional Decision-Making in B2B Marketing

08:07 The Dream Tool for B2B Marketers

10:32 Personal Wins and Team Impact

In this episode, hosts Dan Rosenberg and Timothy Perrin talk with Dan Mott, a social selling expert and co-founder of MarketingOps.com, about the power of relationships for B2B marketing success. The discussion covers community engagement, message market fit, and the importance of collaboration.

[0:49] Introducing Dan Mott from MarketingOps.com

[1:23] The Power of Relationships in B2B Marketing

[3:04] Challenges and Solutions in B2B Marketing

[5:00] Collaboration Over Competition: Dan's Strategy

[7:10] Navigating the Tool Landscape in B2B Marketing

[9:25] The Manifest a Million Challenge: A Personal Journey

[10:52] Wrapping Up: Insights and Takeaways

In this episode Dan Rosenberg and Timothy Perrin host a fast-paced discussion with Rachel Squire, founder of Mobi Solutions. They delve into the challenges of B2B marketing, the impact of technology and tools, and the necessity for data-driven decision-making. Rachel shares insights on operational challenges, the evolution of marketing tools like HubSpot, and the importance of focusing on impactful strategies rather than trying to do it all. The interview highlights the complexity and fast-paced nature of the B2B marketing landscape…and teases a new “Marketing Starter Pack” offering coming soon from MOBI Solutions.

00:35 Introducing Rachel Squire and MOBI Solutions

01:49 The Biggest Challenges in B2B Marketing

03:58 Effective Tools and Tactics in B2B Marketing

05:35 Common Misconceptions in B2B Marketing

06:46 The Dream Tool for B2B Marketers

09:04 Teaser for a New Marketing Starter Pack

In this episode hosts Dan Rosenberg and Stephanie Shelton talk with B2B marketing expert, Nicole Silver, about audience engagement, storytelling, technology impact, and strategic approaches. Nicole shares experiences from her career transitions, highlighting the importance of understanding audience needs and the power of technology in marketing. The conversation delves into the intricacies of B2B marketing, emphasizing the significance of prioritizing audience-focused strategies and the evolution of Account-Based Marketing (ABM).

00:32 Introducing Nicole Silver

02:36 The Complex World of B2B Marketing

04:14 Leveraging Technology in Marketing

07:01 Rethinking B2B Marketing Strategies

07:55 The Power of Audience-Centric Marketing

08:43 Wishes and Wins in B2B Marketing

13:06 Reflecting on Key Takeaways