Sports is woven into the fabric of American culture and no sport resonates more deeply than football. From Thursday to Monday, fans sit enraptured in front of television sets or fill large, raucous stadiums hoping to cheer their favorite team on to victory. Here’s the part that escapes the fans, before any of those games appear on television, stadiums are full, or games are won, a lot of business has to happen. Strategic business dealings and years of planning that yield desired results don’t just happen. It takes visionaries and leaders to bring it all together and make a team a success.

Today, we're joined by Kevin Demoff, COO of the Los Angeles Rams, who brings firsthand insight into building a successful NFL franchise. His journey inspires us to pursue our dreams relentlessly. Tune in and get ready to step off the sidelines and into the game of life!

In this episode

• (1:00) – Kevin discloses the unique way he learned how to read.
• (4:41) – Reality check comes for Kevin in college.
• (10:02) – The AOL Experience that opened his eyes.
• (12:06) – The leap of faith that leads to a life in football.
• (16:11) – Kevin chooses to go to business school and work for Tampa Bay.
• (20:00) – The Rams call and Kevin gets the itch to move again.
• (25:00) – Stan Kroenke purchases the Rams in 2009.
• (30:35) – The realities of why a sports franchise moves.
• (35:43) – Working hard to make the Los Angeles Rams one of the greatest sports brands in the world.
• (40:00) – The challenge of turning Los Angeles into a football market again.
• (44:44) – Your next job should scare you. If it doesn’t, it’s not worth the leap.
• (47:07) – The value of learning from your low points is discussed.

Our Guest

Kevin Demoff is the Chief Operating Officer of the NFL team Los Angeles Rams. Since joining the team in 2009, Demoff has been responsible for re-organizing the club's business efforts with a focus on delivering a better overall experience for Rams fans and increasing the club's presence in the community. His tireless dedication to community engagement will continue to set the tone for the organization as it looks to become part of the fabric of the greater Los Angeles region.

Resources and Links

Hawke Media

• https://www.linkedin.com/company/hawkemedia/
• https://www.instagram.com/hawkemedia/?hl=en
• https://hawkemedia.com/
• https://twitter.com/hawkemedia
• https://www.facebook.com/hawkemedia/

Kevin Demoff

• https://www.therams.com/team/front-office-roster/kevin-demoff
• https://www.linkedin.com/in/kevin-demoff-02a44631
• https://twitter.com/kdemoff?lang=en

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