In the last episode with Evan Stewart, we discussed how to build a successful business by focusing on quality before we focus on monetization. In today’s episode, we’re going to discuss how we can build better relationships with ourselves, our customers, and our partners. Relationship with Ourselves To turn our business goals into a reality, we need to build a strong relationship with ourselves. Evan shared five areas that complete a whole person: personal, financial, spiritual, relational, and professional. As we focus our time, resources, and energy on improving ourselves in these five areas, we will begin to get into the right headspace for success. Personal: How do we feel about ourselves when the door closes and we’re alone? Our personal headspace and attitude about ourselves have a huge impact on the success of our businesses. If we aren’t confident and competent in who we are, our customers and employees won’t believe our value either. Financial: Inc. completed a study in 2016 that found people are willing to take as much as a 32% pay cut to be happier in their workplace (Source: Inc). “I believe that what you earn and how you earn it is just as important. You want to earn a million dollars, great, but how you get that money is just as important as the money that you actually receive,” Evan said. We need to focus on financial security while balancing our personal happiness. Where do we find fulfillment? How can we balance fulfillment with our financial needs? Spiritual: We need to know what we believe in, what our morals are, and what we value. As we understand this, we should align our business values with our personal values. Otherwise, we can experience internal conflict that can have a large negative impact on our business. Relational: The relationships we build with those around us are key to the success of our businesses. We need the support of others in our lives for encouragement, strength, and motivation. “Relationships are some of the most important things that you can focus on at any stage of the business because the people close to you will be the reason you succeed,” Evan said. Professional: In our businesses, we should maintain a professional attitude with our business associates. We should also be professional in the way we set goals and use our resources to maximize profit in our businesses. “Your workplace needs to inspire, fascinate, and motivate,” Evan said. As we do this, our life should significantly improve because of the time and work we put in. Evan said, “Clarity doesn't come unless you look at those five areas and know how you're dividing your time.” He continued, “At a high level, I believe that these five areas, in particular, provide a fundamental framework for you to look at how you're spending your time. I recommend touching them on a weekly basis and saying, ‘Okay, I need to make sure that I'm spending time, that I'm investing energy and resources, in these five areas every single week to make sure that my life stays in a good flow of balance.’” Relationships with Our Customers We need to focus on building relationships with our customers so they feel valued and appreciated. With Obsessed Academy, Evan focuses on helping his clients establish those customer relationships so they can find success in their businesses. A fundamental principle Evan believes and teaches is, “a transaction is a byproduct of a vested relationship and not the goal of a relationship.” Instead of focusing on a transaction, we should focus on connecting with our customers. As we build referral-rich relationships, our company will have greater success in scaling and becoming profitable. Our sales and goals are achieved by having a conversation without a motive. One of the mistakes professionals often make is focusing on their motives and forgetting to have a conversation. If we want to create a repeat customer, we need to focus on the relationship and the conversation. The relationship will not be built on transactional goals. “When you can just have a conversation, at some point a solution will arise, and at some point, there's an opportunity to dive deep into what you really need. And we can position our products or services as the solution. Then there's an opportunity to do business there,” Evan said. Relationships with Our Partners We need to be cautious with the relationships we choose to build in our partnerships. Evan’s biggest setback stemmed from bad partnerships. “I thought that I needed help. I thought I needed a partnership. It really stemmed from an insecurity, actually,” Evan said. “I wasn't confident so I got into these business partnerships with people where I would work very, very hard, and there would be disparagement in labor and results versus my partner who didn't share the same moral or work ethic.” Sometimes we may enter into a partnership ...
