Episodes

  • 英語咖啡館 Ep.298: 電商學英語 - 今年社群媒體與數位行銷趨勢回顧 Social media and digital marketing trends that will cross over to 2026

    英語咖啡館 Ep.298: 電商學英語 - 今年社群媒體與數位行銷趨勢回顧 Social media and digital marketing trends that will cross over to 2026
    Dec 2 2025

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    時光飛逝，轉眼間 2025 年進入了最後一個月啦！本週的《英語咖啡館》John 老師和電商讀書會的 Cariya 要來和大家一起回顧複習一下今年數位行銷的重大趨勢，並展望預測一下 2026 年的發展方向。

    你能想像現在有 40% 的 Z 世代已經不再使用 Google 搜尋了嗎？年輕世代會直接在 TikTok 和 Instagram 上搜尋想要的資訊和產品。另外，短影音趨勢持續發燒， 30 秒以內的影片成為最受歡迎的廣告格式，而且有 65% 的行銷人員還計劃增加直式影片的預算。但在 AI 的衝擊下，最讓人印象深刻的還是品牌行銷正在經歷的「真實感革命」，延續了 DEI 政確的風潮但又不完全照搬，像是最近重出江湖的「維多利亞的秘密時尚秀」已經開始推廣各種身形、各種膚色的模特兒啦！

    Time flies—2025 has entered its final month! This week on English Cafe, John and Cariya review the major digital marketing trends of this year and look ahead to predict developments in 2026.

    Can you imagine that 40% of Gen Zers no longer uses Google search? The younger generation now searches directly on TikTok and Instagram for information and products they want. Additionally, the short-form video trend continues to heat up, with videos under 30 seconds becoming the most popular ad format, and 65% of marketers planning to increase their budgets for vertical videos. But amid the AI disruption, the most impressive change is the "authenticity revolution" happening in brand marketing—continuing the DEI and political correctness trend but not completely following the formula. For instance, the recently resurrected "Victoria's Secret Fashion Show" has started featuring models of all body types and skin tones!
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    32 mins
  • WHOIs單元Ep.05 : From Waitress to World Stage 從餐廳服務生到世界舞台的巨星

    WHOIs單元Ep.05 : From Waitress to World Stage 從餐廳服務生到世界舞台的巨星
    Dec 1 2025

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    5 mins
  • 國際時事跟讀 Ep. L104: 日本首相言論點燃中日外交戰火 Japan PM's Taiwan Remarks Trigger China Crisis

    國際時事跟讀 Ep. L104: 日本首相言論點燃中日外交戰火 Japan PM's Taiwan Remarks Trigger China Crisis
    Nov 30 2025
    ----------------------------------- 🎧 通勤學英語 VIP 專區 & 🚀 線上課程 ----------------------------------- 💡 想要更自然的提升英語力？加入VIP會員，獲得專屬內容與優惠！立即加入VIP方案 → https://15minstoday.firstory.io/joinVIP訂閱常見問題 →https://15minsengcafe.pse.is/5cjptb 🔥 社會人核心英語有聲書課程→https://15minsengcafe.pse.is/554esm ------------------------------- 🌎 15Mins.Today 相關連結 ------------------------------- 💬 你的想法很重要！留言分享 → 留言連結 Web：www.15mins.today YouTube：https://15minsengcafe.pse.is/3rhuuy 商業合作/贊助來信：15minstoday@gmail.com 意見回覆 : ask15mins@gmail.com -------------------------------------------- 📜 單集逐字稿 & 內容摘要（播放器字數有限，完整逐字稿請到官網查看） -------------------------------------------- 國際時事跟讀 Ep. L104: Japan PM's Taiwan Remarks Trigger China Crisis Highlights 主題摘要Japanese PM Takaichi said Japan might respond militarily if China blockades Taiwan, ending strategic ambiguity.China retaliated with travel warnings, trade restrictions, and symbolic diplomatic gestures, escalating the dispute into economic confrontation.The conflict exposes deep historical wounds and threatens billions in bilateral trade between Asia's major economies. In early November, Japan's newly appointed Prime Minister Sanae Takaichi made a statement that shattered diplomatic norms. During a parliamentary session, she declared that a Chinese naval blockade of Taiwan could constitute a "survival-threatening situation" for Japan, potentially justifying military intervention. This frank acknowledgment departed sharply from Japan's traditional policy of strategic ambiguity, which deliberately avoided specifying how Tokyo would respond to a Taiwan crisis. China's reaction was swift and fierce, with Beijing demanding immediate retractions and warning of consequences. 在十一月初，日本新任首相高市早苗發表了一項打破外交常規的聲明。在國會會議中，她宣稱中國對台灣的海上封鎖可能構成日本的「生存威脅情勢」，可能正當化軍事干預。這項坦率的表態與日本傳統的戰略模糊政策形成鮮明對比，傳統的政策刻意避免具體說明東京將如何回應台灣危機。中國對此反應迅速而激烈，北京要求立即撤回言論並警告將有後果。 The dispute rapidly escalated beyond diplomatic protests. China issued travel advisories urging citizens to avoid Japan, targeting the nation's tourism sector that welcomed 7.5 million Chinese visitors in nine months. Major Chinese airlines offered refunds for Japan-bound flights, while authorities suspended Japanese film screenings and threatened seafood export bans. Beijing even took the matter to the United Nations, accusing Japan of planning aggression. Most symbolically, during bilateral talks in Beijing, Chinese diplomat Liu Jinsong wore a distinctive five-button suit associated with China's 1919 anti-imperialist movement, standing with hands in pockets while the Japanese envoy appeared to bow—an image that went viral on Chinese social media. 爭端迅速升級，已超越外交抗議範疇。中國發布旅遊警示，敦促公民避免前往日本，主要針對該國在九個月內接待了750萬中國遊客的旅遊業。中國主要航空公司提供前往日本航班的退款，當局暫停日本電影放映並威脅海鮮出口禁令。北京甚至將此事提交聯合國，指控日本計劃侵略。最具象徵意義的是，在北京雙邊會談期間，中國外交官劉勁松穿著與中國1919年反帝運動相關的獨特五扣西裝，雙手插在口袋裡站立，而日本特使則似乎鞠躬——這一畫面在中國社交媒體上瘋傳。 China's fury reflects profound historical grievances. Imperial Japan's brutal occupation during the 20th century, including the Nanjing Massacre where over 200,000 civilians were killed, remains raw in Chinese collective memory. Beijing views Takaichi's hawkish stance as evidence that Japan seeks to revive militarism, particularly troubling as Tokyo increases defense spending and acquires counterstrike capabilities. For China, which considers reunification with Taiwan essential to its "national rejuvenation" by mid-century, Japan's potential interference threatens core strategic objectives. The territorial dispute over the Senkaku/Diaoyu Islands adds another volatile layer to bilateral tensions. 中國的憤怒反映深刻的歷史恩怨。日本帝國在二十世紀的殘暴佔領，包括南京大屠殺超過二十萬平民被殺，在中國集體記憶中仍歷歷在目。北京將高市的鷹派立場視為日本尋求復興軍國主義的證據，特別令人不安的是東京正在增加國防開支並獲取反擊能力。對於視與台灣統一為本世紀中葉「民族復興」...
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    8 mins
  • 回顧星期天LBS - 南美時事趣聞 All about South America

    回顧星期天LBS - 南美時事趣聞 All about South America
    Nov 29 2025
    逐字稿如下： Topic: As Economy Lags, Hugo Chavez's Movement Fades in Venezuela As president, Hugo Chavez lavished millions from this country's oil boom on his home state of Barinas. But boom has turned to bust, the economy is in shambles and the love affair is over. 在總統任內，烏戈．查維茲把石油價格大好為國家帶來的收入，以超大手筆花在他的家鄉巴里納斯州。當油價從大好變成大壞，經濟陷入衰敗，戀愛也結束了。 Similar sentiments are being heard around the continent, where political dynasties are falling or under intense pressure and where protests and social unrest are on the rise. In Brazil, legislators have begun an impeachment proceeding against President Dilma Rousseff, as scores of other political leaders have become embroiled in a huge corruption scandal. 整個南美洲都能感受到類似的氛圍，政治王朝正在崩解或受到極大壓力，示威抗議和社會動盪方興未艾。在巴西，國會議員已展開彈劾狄爾瑪．羅塞芙總統的程序，其他幾十位政治領袖也被捲入巨大的貪汙醜聞。 In Ecuador, protesters angry at President Rafael Correa have taken to the streets to demonstrate against budget cutbacks necessitated by vanishing oil revenues. And in Argentina, President Mauricio Macri was inaugurated last month after surging to a surprising win against the candidate of the Peronist party of his predecessor, Cristina Fernandez. His victory ended 12 years during which Fernandez or her late husband, Nestor Kirchner, occupied the presidential palace. 在厄瓜多，對拉斐爾．柯利亞總統不滿的抗議群眾走上街頭，表達反對因石油營收減少而必須進行的預算削減。還有在阿根廷，毛里西奧．馬克里聲勢竄起，意外擊敗前總統克莉絲蒂娜．費南德茲所屬裴洛黨的候選人，於上個月宣誓就職。他的勝利終結了費南德茲和她的已故丈夫內斯托．基希納在總統府的十二年歲月。 The strains are being felt most keenly by leftist governments, but analysts say that something other than ideology is at work here. South America saw robust growth in the century's first decade, thanks to a historic boom in the value of raw materials and other commodities that are sold to the rest of the world. High prices for oil, natural gas, coal, copper, gold, silver, bauxite, soy beans and other products led to steady growth, a sharp drop in poverty and an expansion of the middle class throughout the region. That growth, in turn, brought political stability, with leaders and parties being repeatedly re-elected. 左派政府感受的壓力最大，但分析家說，這其中有意識型態以外的因素在作用。南美在本世紀第一個十年出現強勁的成長，因為賣到世界其他地區的原物料和其他大宗商品行情空前地好。石油、天然氣、煤、銅、金、銀、礬土、黃豆和其他產品的高價帶來穩定成長，貧窮大幅下降，整個區域的中產階級擴張。成長接著帶來政治穩定，政治領袖和政黨一再當選連任。 "There's been a pretty striking continuity in many countries, in large part thanks to the commodities boom that leaders and parties have been riding," said Michael Shifter, president of the Inter-American Dialog, a policy analysis group in Washington. "When that's over, voters look elsewhere and for new leaders, but governing is extremely difficult because they no longer have the resources to meet the high expectations that have been generated during the commodities boom." 華盛頓的政策分析團體「美洲對話」主席麥可．席福特說：「許多國家有很明顯的持續性，相當程度上歸因於政治領袖和政黨搭上了大宗商品行情好的便車。當榮景結束，選民望向別處，尋找新的領袖，但治國極為困難，因為他們不再握有資源來滿足大宗商品上漲時期激起的高期望。」 Source article: https://paper.udn.com/udnpaper/POH0067/291818/web/ Next Article Topic: About Crime - Come to Rio, get robbed: Brazil tourism body shares awkward Instagram post Brazil's national tourism agency typically focuses on the city's world-class beaches, samba-filled music scene and caipirinha-fueled parties. Violent crime is rarely listed among the attractions. 行銷里約熱內盧時，巴西國家觀光機構通常主打該市的世界級海灘、洋溢森巴音樂的地方，以及有卡琵莉亞酒催情的派對。暴力犯罪鮮少被列入魅力特點。 But in an embarrassing social media snafu this week, the Brazilian Tourist Board (Embratur) accidentally shared a critical Instagram post from a tourist who did not enjoy her stay in the so-called "Cidade Maravilhosa," or Marvelous City. 但本週一起令人尷尬的社群媒體烏龍事件中，巴西旅遊局意外地分享了一名不愛待在這個所謂「奇蹟之城」的旅客於Instagram的批評貼文。 "I just...
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    10 mins
  • 幕後教師室Teacher's Lounge Ep.98: 年度字67是什麼?三本訓練法揭秘 + Who is單元幕後辛酸史 How do you like the new show?

    幕後教師室Teacher's Lounge Ep.98: 年度字67是什麼?三本訓練法揭秘 + Who is單元幕後辛酸史 How do you like the new show?
    Nov 28 2025
    ----------------------------------- 🎧 通勤學英語 VIP 專區 & 🚀 線上課程 ----------------------------------- 💡 想要更自然的提升英語力？加入VIP會員，獲得專屬內容與優惠！立即加入VIP方案 → https://15minstoday.firstory.io/joinVIP訂閱常見問題 →https://15minsengcafe.pse.is/5cjptb 🔥 社會人核心英語有聲書課程→https://15minsengcafe.pse.is/554esm ------------------------------- 🌎 15Mins.Today 相關連結 ------------------------------- 💬 你的想法很重要！留言分享 → 留言連結 Web：www.15mins.today YouTube：https://15minsengcafe.pse.is/3rhuuy 商業合作/贊助來信：15minstoday@gmail.com 意見回覆 : ask15mins@gmail.com -------------------------------------------- 📜 單集逐字稿 & 內容摘要（播放器字數有限，完整逐字稿請到官網查看） -------------------------------------------- 🎉 兩周年大禮:10份品牌周邊等你拿! 這集幕後教師室資訊量超大!John老師和阿鍵老師不僅要公布兩周年抽獎活動,還要聊聊2024年度字、三本的超人訓練法,以及Who is單元背後Gavin老師的辛酸復出故事! 首先,重要通知! 15Mins兩周年回饋問卷開跑中!填問卷就有機會抽中10份品牌周邊(包含新品),而且問題還會在節目中獲得老師親自回答! 問卷內容:你的學習心得和收穫學習上的困擾想更深入了解的主題阿鍵老師說:「我們會在12月初抽出10名填表人!」 傳說中的幸運王Eric: John老師透露有位老朋友Eric「年年都中獎」,每次活動都抽到他!😂 所以其他通勤家族成員,這次可不可以跟Eric說一下,讓其他人也有機會啊! 🔢 2024年度字:神秘的「67」 還記得2023年度字是Rizz(魅力、很chill的感覺)嗎?2024年的Brain Rot(腦腐,刷手機刷到腦袋爛掉)也紅極一時。那2025年呢? 答案是:67! 什麼?數字也能當年度字? John老師一開始就說:「我到現在還沒有get,也不太懂為什麼小朋友聽到這個會偷偷giggle(竊笑)!」 67的特色:沒有具體意義小朋友聽到會偷偷笑是一種世代的暗號「懂的人就懂」那種感覺阿鍵老師補充:「他不是six-seven(6-7),是sixty-seven(67)!當你講67的時候,小朋友會笑到翻掉!」 跟以前的「酷」很像? John老師分析:「這個蠻特別的,就像80、90年代的『酷』。酷本身是涼的意思,但可以變成yes的意思,也可以說東西好、人有魅力。」 差別在於:「酷」已經被define下來了「67」還沒有明確定義可能之後會慢慢有一個「稍微有點定義的感覺」台灣的M3現象 兩位老師也提到台灣Hiphop圈的「M3」,同樣是一個還沒有很明確意思但很潮的用語。 John老師說:「所以現在潮流字都走向抽象了!以前至少會比較像emoji的概念,現在M3看起來怎麼看都不是臉,它到底是幹什麼的?」😂 如何應對67? John老師建議:「通勤家族應該跟著我一樣,不懂要裝懂!Fake it till you make it!」 正確示範:死不說sixty-seven,就是要說67Really? 67?跟著用就對了錯誤示範(故意搞笑):Do you mean 42? (小朋友會笑死)老師不是九九乘法表嗎?(外國小朋友背不起來) ⚾ 三本的超人訓練法:科學化訓練揭秘 看完Dodgers的Game 7,大家都在問:三本為什麼可以投這麼多球,手都不會廢? 阿鍵老師說:「他的球數是人家的兩到三倍,球速也不會輸人家!」 身材劣勢反而成為優勢 西方媒體開始研究:為什麼一個亞洲體型這麼小、肌肉量這麼少的棒球選手,可以一直保持巔峰狀態? 答案:科學化訓練! 三本18歲遇到訓練師Yada先生,一路train了8年到現在26歲。 顛覆傳統的訓練理念 傳統訓練 vs 三本訓練法: ❌ 傳統: 練大肌肉(二頭肌、三頭肌)高度使用下會先損傷大型肌肉無法避免運動傷害✅ 三本的方法: 讓所有肌肉都work 10-20%累積起來達到效果平均分配給所有muscle核心肌群(core strength)超重要John老師說:「看到三本做那個橋式,上半身轉、下半身也轉,真的很厲害!」 三大訓練項目瑜珈 (Yoga)伸展 (Stretching)延展 (Extension) - 不是拉伸,是延展!Extension的特色:用字是extension不是stretch真的是延展,把所有肌肉的控制度在延展過程中體會用倒立來訓練投塑膠標槍(不是把標槍投出去,是握在手上做旋轉動作)阿鍵老師解釋:「投標槍的人就是墊步,透過腳踏的力氣去投,他用這個方式做協調性訓練。」 未來趨勢:小隻也能強 John老師預測:「未來可能這類訓練會越來越多。像NBA以前都是碰撞,現在從Curry開始變成射手。三本走出這條路成功了,以後大家都小小隻的,頭擺擺給你看,有機會這條路會越來越多!」 重要單字:Extension(延展)Rotation(旋轉)Core strength(核心肌群)Coordination(協調性)Flexibility(柔軟度)這些字未來會越來越常聽到,...
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    26 mins
  • 精選詞彙單元 Vocab Ep.054: 出外也可以靠home爸home媽

    精選詞彙單元 Vocab Ep.054: 出外也可以靠home爸home媽
    Nov 27 2025

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    Summary:

    In recent years, people are opting to travel to experience the different lifestyles around the world. One of the most authentic ways is not to stay in a hotel or guesthouse, but to homestay. When travelling to Peru, Brain and Constance decided to homestay with Marie, a 65 year old widower and his son, Jonathon. Every evening, Brain and Constance would come home and be greeted and share their experience during the day with Marie and Jonathon like a family. Homestay was originally an alternative for backpackers or exchange students, now it is what people are looking for. A intimate, locally driven, nongeneric experience. For luxury tour planners, they are now including homestays as part of the local experience. In countries like Cuba, where lodging is limited, homestay is the best option.

    討論原文章: https://www.15mins.today/blog/ep-793-their-home-is-yours

    Vocabulary and Sample Sentences:

    Host mother / host family n. – the family hosting travelers at their home The host mother would prepare breakfast every morning for the travelers as if they were her children. Living with a host family would give you an insider’s look at the local culture and lifestyle.

    Intimate adj. – closely acquainted / familiar Peter and Amy had an intimate relationship, but no one knew for sure whether they were dating or not. Even if you want to be intimate with your girlfriend or boyfriend, it is better to practice social distancing during the outbreak

    Itinerary n. – a planned route or journey My five-day itinerary includes three nights’ stay in a homestay and one night’s stay in Four Seasons. The travel agency will send us the itinerary next week to confirm our trip to North Korea.

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    20 mins
  • 英語咖啡館 Ep.297: 英語時光機 - 人生系列之孩時遊戲成為人生的養分 Your first game console

    英語咖啡館 Ep.297: 英語時光機 - 人生系列之孩時遊戲成為人生的養分 Your first game console
    Nov 25 2025

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    你知道 Nintendo 和 Sony 曾經合作開發過「Nintendo PlayStation」嗎?這台從未上市的夢幻主機，最後倖存的唯一原型機竟然拍賣出了36萬美元！本週的《英語咖啡館》John 老師和 Patrick 老師要來聊遊戲主機的故事，從感恩節的送禮文化聊到我們的遊戲人生。

    John 老師分享了小時候被爸爸說「太老了不適合玩遊戲機」的悲傷童年，而 Patrick 老師的主機則因為離奇的事件壞掉了！？另外這集還教了三個實用的遊戲相關慣用語，你知道"Don't hate the player, hate the game"是什麼意思嗎？

    Did you know that Nintendo and Sony once collaborated to develop a "Nintendo PlayStation"? This dream console that never made it to market—the only surviving prototype—actually sold at auction for $360,000! This week on English Cafe, John and Patrick talk about the stories of gaming consoles, from Thanksgiving gift-giving culture to their own gaming lives.

    John shares his sad childhood of being told by his dad that he was "too old to play video games," while Patrick's console broke due to a bizarre incident!? This episode also teaches three practical gaming-related idioms. Do you know what "Don't hate the player, hate the game" means?

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    32 mins
  • WHOIs單元Ep.04 : The Sailor Who Conquered Silicon Valley 征服矽谷的航海家

    WHOIs單元Ep.04 : The Sailor Who Conquered Silicon Valley 征服矽谷的航海家
    Nov 24 2025

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    Show more Show less
    6 mins