• 16. Francesca Muston - Balancing quantitative and qualitative intelligence in fashion trend forecasting

  • Dec 15 2023
  • Length: 49 mins
  • Podcast

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16. Francesca Muston - Balancing quantitative and qualitative intelligence in fashion trend forecasting

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  • Summary

  • Francesca Muston is Vice President of Fashion at the world-leading trend forecasting company WGSN. WGSN uses expert trend forecasting and data science to help global companies and brands get ahead of the right trends. WGSN provide consumer insight, product design direction and trading strategies to help businesses create sustainably in the future and ultimately land the right trends at the right time to maximise sales.


    Francesca started out as a Senior Editor with WGSN nearly 20 years ago and now leads a team of trend and data experts in delivering well-evidenced trend directions that enable clients to make decisions confidently. Francesca is a seasoned speaker, she has presented and consulted for global brands, retailers and manufacturers advising them on future strategies and sustainability. Her contributions and insight in the future of fashion discussion can be found in the National Press, The Economist and the WSJ.


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