• 16: Vihan Sharma, CRO at LiveRamp - Boldly Redefining Ad Tech & Retail Collaboration

  • Feb 15 2024
  • Length: 56 mins
  • Podcast
16: Vihan Sharma, CRO at LiveRamp - Boldly Redefining Ad Tech & Retail Collaboration By cover art

16: Vihan Sharma, CRO at LiveRamp - Boldly Redefining Ad Tech & Retail Collaboration

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  • Summary

  • Vihan Sharma is the Chief Revenue Officer of Liveramp. We delve into the high-stakes deal with Carrefour that cemented his reputation in ad tech & retail, establishing him as a daring leader while drawing on his product roots. We also talk about his unique cultural agility, "humble" leadership style, and the meeting that changed his approach to product leadership and sales.

    10:15 Major deal at Carrefour

    16:51 Navigating challenges, Liveramp secures Carrefour partnership.

    18:42 Convincing internal team to build industry-first capability.

    23:47 Developed clean room product, established retail media.

    33:44 Warren helped Noel see the urgency. Executives convinced of the project's importance.

    35:16 Scaling challenges in developing customer-centric capability.

    41:57 Carrefour deal led to US market expansion.

    51:19 Navigating cultural nuances in multinational organizations crucial.

    55:58 Balancing career and family through joint decisions.

    01:01:51 Important CFO challenges status quo, aids decision-making.

     
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