In this episode, we get further down the road on redefining the comp shop. Previously, we focused on understanding our competitors—those communities where we lose potential leases. Today, we're expanding this idea. Beyond just comparing physical amenities, we’re talking about giving our leasing consultants a real taste of the local experience. Imagine giving each team member $1,000 to explore the neighborhood, dine at local restaurants, and shop at nearby stores. This lived experience helps them truly understand and sell the unique advantages of our community. But there's more. It's crucial to consider the broader ecosystem influencing our residents. This includes understanding their online shopping habits, media consumption, and work environments. We can better tailor our services and amenities by studying our demographic’s daily lives, both within and beyond our physical space. This holistic approach enhances customer service and optimizes revenue generation by fully aligning with our residents' lifestyles. If you found this insight valuable, don’t forget to like and subscribe for more on innovative PropTech strategies and leadership tips! **#Multifamily #PropTech #Leadership #RealEstate #CommunityLiving #LeasingStrategies #CustomerExperience #RevenueGeneration** #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork