• 188: Refreshed PESO Model, AI Facebook ad fail, social media job study

  • Apr 26 2024
  • Length: 38 mins
  • Podcast
188: Refreshed PESO Model, AI Facebook ad fail, social media job study By cover art

188: Refreshed PESO Model, AI Facebook ad fail, social media job study

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  • Summary

  • Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY A refreshed PESO Model Infinite Dial report Spotlight: An AI image fail NISM Social Media Job Study Followers vs. engagement Closing: Coach Mulkey’s PR misstep ARTICLES AND LINKS The newly refreshed PESO Model framework and process The Infinite Dial 2024 Queensland Symphony Orchestra’s Facebook ad fail 2024 NISM Social Media Job Study Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study Instagram chief says follower counts are not a good indicator of account value Kim Mulkey's media relations strategy backfires There's no place for a reptile brain in PR FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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