2 Regular Guys Talking Decoration and Personalization

By: 2 Regular Guys Talking Decoration and Personalization
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  • 2 Regular Guys... talking decorations, personalization and customization every Friday.
    2022
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Episodes
  • Innovations in DTF Printing

    Innovations in DTF Printing
    Sep 6 2024
    This week, we sit down with Sean Stewart from American Print and Supply to dive deep into the latest advancements in Direct-to-Film (DTF) printing technology. We’ll explore the evolution of DTF, focusing on the extended color gamut printing, building custom color profiles, and why CMYKRGBO printing could be a game changer. Sean will also discuss the growing trend of mixed media printing, showing how to balance perceived value with actual production costs using the right tools. Join us for an informative conversation on pushing boundaries in DTF printing! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/pxJ47Gz8Vuw Dad Joke Aaron: What kind of music do lawn care specialists listen to? Motown DTF Innovations Aaron: Sean, it wasn’t too long ago that you were on the show, but for any listeners who weren’t tuned in, give ]us the elevator pitch of your background in the industry. Terry: What has been the biggest change in the DTF printing process over the past few years, and how has that impacted the industry? Aaron: Do you see any resistance to the “feel” of DTF transfers? Terry: Can you explain extended color gamut printing (CMYKRGBO)? Aaron: For those new to DTF, how do you recommend balancing the perceived value of a print versus the actual cost to produce it? Terry: Mixed media printing seems to be growing in popularity. What are some creative ways decorators can incorporate mixed media into their designs? Aaron: How can smaller businesses stay competitive in the evolving DTF landscape, especially as new technologies emerge? Terry: Next week is Printing United in Las Vegas. Tell us about your presence there. What can we expect to see new in your booth in Las Vegas? Aaron: What’s your booth number next week, and how can our listeners find you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/5JCaBtrvvUI OTHER EVENTS In-Person Business Owner Retreat - St. Louis, MO Transform From 'Have To' into 'Get To'. October 10-12, 2024 Name Your Price Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.
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    1 hr and 9 mins
  • The Pricing Advantage

    The Pricing Advantage
    Aug 30 2024
    Join us this week as we sit down with Dale Furtwengler, author of "Pricing for Profit: How to Command Higher Prices for Your Products and Services." Dale brings his wealth of knowledge on pricing strategies that help businesses command higher prices without losing customers we want to keep. We'll discuss key takeaways from his book and explore the psychology behind pricing, how to convey value effectively, and why most businesses leave money on the table. Don't miss this opportunity to learn how to maximize your profits with smarter pricing tactics! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Aaron: Wanna hear a joke about paper? Never mind - It’s tearable. Pricing for Profit Aaron: Welcome to our show. I’m excited to talk to you as I would consider you a mentor of mine. I’ve probably told this story on here before, but Dale was the gentleman who said to me “You can’t outgive the Universe” and it shaped how I operate. But for our listeners who don’t know you as I do, can you give us a short biography? Tell us the highlights that lead you to start Cutting Edge. I’m a CPA with national firm experience, followed by CFO positions in a variety of industries, started a business providing fractional CFO services, did a lot of pricing work, and shortly after Pricing For Profit was published rebranded my company to focus on pricing, I’ve now expanded the pricing work to include helping companies gain, and sustain, a decades-long competitive advantage. Terry: What inspired you to write "Pricing for Profit," and what do you see as the biggest misconception businesses have about pricing? I wrote the book because I realized I was only helping a handful of companies with my consulting work. I could have helped more if I had written a book. The biggest misconception about pricing is that it’s the primary factor in the buying decision. J. Conrad Levinson in his original book, Guerrilla Marketing, said that of 10,000 buyers surveyed only 14% listed price as the determining factor in their buying decision. 86% listed other factors…with price being ninth on the list. Aaron: What are some common mistakes companies make when setting their prices, and how can they avoid these pitfalls? They tout their offering as being better than their competitors’ offerings, then price their offering at, or below, their competitors’ price. In doing so they confuse the buyer…and confused buyers always revert to price. Terry: How do you address the fear many business owners have about losing customers when raising prices? I ask them “Who are your most difficult customers? Are they the most demanding when it comes to price? What would your life be like if you were able to replace them with more of your other customers? Aaron: How can small businesses or startups, with limited brand recognition, implement your pricing strategies effectively? Pricing is a part of establishing a brand. When your price is congruent with the value your offering provides, you establish a brand that buyers trust.
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    1 hr and 3 mins
  • Ask Dane: Your Design Questions Answered!

    Ask Dane: Your Design Questions Answered!
    Aug 23 2024
    This week, we're bringing you a special Ask Me Anything (AMA) session with art expert Dane Clement. Whether you're curious about the best software for creating production-ready artwork, need tips on designing standout graphics, or want to explore how AI can enhance your design process, Dane is here to help! Join us as we dive into all things artwork-related for the apparel decoration industry. Plus Aaron Montgomery will be along for the ride so don’t just limit your questions to artwork. We have seen a lot in this industry! Get your questions ready and tune in for valuable insights that can elevate your design game! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/2EhFiS9frGE Dad Joke Aaron: Every time the earth rotates, it really makes my day. ? Artwork, Graphics Program and AI Aaron: Suggestions for making great artwork work for Direct to Film. How to ensure it won’t be a thick sticker on a shirt! (From Becky Kotzer) Aaron: Dane Clement is the man! I would ask him: "How do you plan, use, and think about AI integration in art dept's now?" (Thomas Trimingham) The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. OTHER EVENTS Achieve Greater Profit with Fewer Sales - Are you ready to achieve a greater profit with less effort? September 5th, 20249 AM Eastern | 8 AM Central7 AM Mountain | 6 AM Pacific Join the Masterclass Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Printing United Expo Las Vegas, NV - September 10-12, 2024 Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm - 2:45 pm AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm - 1:45 pm Graphics Pro Expo Indianapolis, IN - October 3-5, 2024 How to Master Pricing for Profit. October 5,
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    1 hr and 4 mins
Leadership Career Success Economics Personal Success
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