Martina Galarza, aka Marte, is an Argentinian graphic designer and lettering artist based in New York. Inspired by cartoons, graffiti and psychedelia, she’s all about infusing fun and vibrancy into her designs—creating a perfect blend of nostalgia and contemporary cool. In this very personal conversation, Marte opens up about how she had to change her life to avoid burnout and made a point to enjoy weekends and vacations in order to be happy.

Her favorite medium to design for is the poster. She loves how it interacts with the environment, how it changes it, fades and gets torn away. And how it can have an actual impact on an event’s turnout. Starting out by making gig posters for her friends’ bands, she now gets to create work for big-time artists like Paul McCartney, Arctic Monkeys and the Red Hot Chili Peppers.

Even though Adobe Illustrator is Marte’s go-to software, she always approaches every project by drawing with a pencil on paper. Because for her it’s important to be in touch with the material. On this episode Marte shares with us her entire process from rough sketch to finished artwork.

Find out how to create striking posters, why nothing really matters and what rocks have to do with all of it on the latest episode of P2D!

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SHOW NOTES:

• Marte’s Domestika course: “Creative Poster Design for Events”
• YaniGuille&Co. (Yani Arabena & Guille Vizzari)
• Angela Kirkwood
• Fileteado Porteño (traditional Argentinian painting technique)
• Jim Parkinson
• Ken Barber & Andy Cruz (House Industries)
• Type@Cooper (post­graduate certificate programs in type design at Cooper Union)
• “Milton Glaser: POP”, by Steven Heller, Mirko Ilić & Beth Kleber
• TDC Ascenders Competition
• Young Guns 21

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FOLLOW MARTE:

Instagram: @marte_______
Behance: be.net/martevisual
Website: martevisual.com

HIRE MARTE: hola@martevisual.com

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Hosted by Vicky Cichoń and Dave Leutert.
Music by Amanda Deff.